| Cult of Mac

Can a social media guru extinguish Siri’s tire fire of complaints?


Siri Alexa in voice report
Apple is hiring someone to track what everyone says about Siri.
Photo: Apple

Corporation ISO very patient person to listen to endless complaints about its digital assistant. No phonies.

Apple really did post a job opening for someone to monitor what people are saying about Siri, with an eye to turning complaints into improvements to this beleaguered voice-driven assistant.

Apple might make its own ultra-fast iPhone 5G modems


iPhone 5G
Rather than going with another company, Apple might make its own iPhone 5G modems.
Graphic: Ed Hardy/Cult of Mac

A job post shows Apple is hiring an engineer to lead a team designing 5G modems.  This may be mean that the company is going to stop outsourcing these wireless chips.

Apple currently sources its LTE modems from Qualcomm, but there have been reports that it’s working with Intel on next-generation modems. Maybe the iPhone maker decided to kick Intel to the curb too.

Apple hires physician known for popular YouTube channel


Dr. Evans has spoken out about the future of medicine being apps.
Photo: DocMikeEvans

Apple added another medical expert to its growing team by adding Dr. Mike Evans, a Toronto-based physician best known for his popular YouTube channel under the name “DocMikeEvans.”

According to a Canadian news report, Evans was recruited after his “peer-to-peer health care” YouTube videos — in which he voices a cartoon doctor, explaining common medical ailments — caught Apple’s attention.

This is how Steve Jobs tricked people into working for him


No one says 'no' to Steve Jobs.
Photo: Joi Ito/Flickr CC

Going into a big job interview can be an incredibly nerve-wracking experience, but when Steve Jobs is doing the questioning, the tension ramps up to an all-new level.

The Apple co-founder was notoriously difficult to work for, thanks to his intense demands. Being interviewed by Steve for a job was even worse, because as one former Pixar employee explains, the Apple CEO pretty much wouldn’t take “no” for an answer.

Apple raids electric bike startup for possible transport talent


(Credit: National Geographic)
Steve Jobs during his Easy Rider phase.
Photo: National Geographic

Apple Bike, anyone? According to a new report, Apple’s continued recruitment of auto experts has resulted in the closure of an electric motorcycle startup.

Called Mission Motors, the company had drawn comparisons with Tesla — only to shut down back in May after Apple raided some of its top engineers.

At least two Mission employees joined Apple in 2012, while over the past year another dozen are reported to have started work with the company.

Woz says Apple would never hire him or Steve Jobs today


Wozniak: Steve Jobs was driven by a desire to be important
Woz and Jobs in their early days at Apple. Today, they'd have been looking at job rejection letters.
Photo: Apple

Steve Wozniak thinks he and co-founder Steve Jobs could never have found employment at the company they created together, had they been in their twenties in 2015.

“I look at the experience and education levels you need to get a job at Apple today and I think, ‘Well, Steve Jobs and I never could’ve gotten a job at Apple today,'” Woz told The Australian Financial Review in an interview.

The reason, he says, is that the rigorous Apple hiring process (like the ones at other tech giants like Google and Microsoft) would never have favored two college dropouts like himself and Jobs. This bias means the companies are potentially missing out on finding the next person to come along with a world-changing idea.