Today in Apple history: Rumors fly that Canon might buy Apple

By

money
Apple was up for sale in the 1990s.
Photo: Ste Smith/Cult of Mac

April 21: Today in Apple history: Rumors fly that Canon might buy Apple April 21, 1995: Rumors swirl that Canon (yes, the Japanese camera company!) might take over Apple in either a partial or complete acquisition.

Speculation grows about a possible deal after Apple reveals its latest earnings, which show big improvement but still fall far short of Wall Street’s expectations.

Today in Apple history: Apple pays to use ‘iPad’ name

By

The iPad delivered Apple's
Would an iPad by any other name smell as sweet?
Photo: Apple

March 26: Today in Apple history: Apple buys rights to use iPad name March 26, 2010: Apple ends a trademark dispute with Japanese multinational Fujitsu over the name “iPad” in the United States.

It comes two months after Steve Jobs first showed off the iPad, and around a week before it will land in stores. As it happens, it’s not the first time Apple battled over the name for one of its new products.

Today in Apple history: Apple outwits clone-makers with Mac OS 8

By

luke_mac
More than just a system update, Mac OS 8 was a nasty surprise for clone-makers.
Photo illustration: Ste Smith/Cult of Mac

March 8: Today in Apple history: Apple outwits clone-makers with Mac OS 8 March 8, 1997: Apple renames the forthcoming Mac OS 7.7 update, calling it “Mac OS 8.” It’s more than just a name change, though: It’s a sneaky sucker punch that ultimately knocks out Mac clones.

Unfortunately for Mac users, the updated operating system does not deliver the total top-to-bottom rewrite promised by Apple’s Project Copland. However, the renaming strategy turns out to be a brilliant (if underhanded) way of getting Apple out of terrible licensing deals.

Today in Apple history: Apple and Cisco settle over ‘iPhone’ name

By

The InfoGear iPhone was definitely a bit ... different from current models.
The first iPhone was definitely a bit ... different from current models.
Photo: Bob Ackerman/Wikipedia CC

February 21: Today in Apple history: Apple and Cisco settle over 'iPhone' name February 21, 2007: Apple comes to an agreement with Cisco over the iPhone trademark, which Cisco legally owns but Apple wants to use.

Under the agreement, both companies get to use the iPhone trademark on products throughout the world. The two businesses also dismiss outstanding lawsuits against one another, and agree to “explore opportunities for interoperability in the areas of security, and consumer and enterprise communications.”

It’s a classic bit of Steve Jobs steamrolling the opposition.

Today in Apple history: Steve Jobs considers buying Yahoo

By

Yahoo
Apple could have made an offer with Disney.
Photo: Yahoo

February 4 Today in Apple historyFebruary 4, 2008: Steve Jobs reportedly considers buying the search engine Yahoo. Apple is one of several interested companies, following reports that Microsoft offered $44.6 billion for web portal the previous week.

Nothing ultimately comes of it, but Apple’s interest is later confirmed in an authorized biography of Apple’s CEO and co-founder.

Today in Apple history: HP’s iPod comes out of the blue

By

The Apple iPod + HP flopped, but it was still a savvy business move for Apple
Do you remember the HP-branded iPod?
Photo: Keegan/Wikipedia CC

January 8: Today in Apple history: Apple iPod + HP debuts January 8, 2004: The clumsily named Apple iPod + HP, a Hewlett-Packard-branded iPod, makes it debut at the Consumer Electronics Show in Las Vegas.

Shown off by Hewlett-Packard CEO Carly Fiorina, the prototype device is colored blue, the color used for HP’s branding. By the time it arrives on the market later that year, however, the device is the same shade of white as the regular iPod. It doesn’t hang around for long.

Today in Apple history: iPhone comes to the world’s biggest carrier

By

china-defends-its-new-anti-encryption-law-image-cultofandroidcomwp-contentuploads201512Screen-Shot-2015-12-23-at-164347-png
China is a massive market for Apple.
Photo: Weibo/Tim Cook

December 22: Today in Apple history: iPhone comes to China Mobile, the world's biggest carrier December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.

With 760 million potential iPhone customers in the offing, the deal shapes up as Apple’s most important yet for growing its brand in China. It’s a market that Apple CEO Tim Cooks says will soon be the company’s biggest.

Today in Apple history: Apple signs ‘clone Mac’ deal

By

power_comp_002
This was the start of the clone Mac era.
Photo: Antnik

December 16: Today in Apple history: Apple signs clone Mac deal December 16, 1994: Apple Computer signs a licensing deal with Power Computing, allowing the company to produce Macintosh-compatible computers.

With falling market share, and longtime rival Microsoft steaming ahead thanks to its software-licensing strategy, Apple executives think the only way to compete is for Apple to hand over its operating system for third-party Macs.

Of course, it doesn’t turn out exactly like that…

Today in Apple history: Apple signs damaging deal with Microsoft

By

Windows used a number of elements of the Mac UI
One of the most damaging deals in Apple history.
Photo: Ste Smith/Cult of Mac

November 21: Today in Apple history: Apple signs Microsoft deal November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft.

The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the heels of the Windows operating system’s release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”

Oh, boy!

Today in Apple history: Apple begins retail venture inside CompUSA

By

Desiring more control over how Macs got sold, Apple turned to CompUSA.
Desiring more control over how Macs got sold, Apple turned to CompUSA.
Photo: Coolcaesar/Wikipedia CC

November 4: Today in Apple history: Apple CompUSA November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.

In a step toward the flagship Apple stores that would launch four years later, Cupertino-trained employees staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.