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What’s next for Apple Card? [The CultCast]

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Apple Card on an iPhone. CultCast episode 623.
Changes could be coming to Apple Card.
Image: Cult of Mac

This week on Cult of Mac’s podcast: It sounds like Apple’s partnership with Goldman Sachs is on the rocks. What does that mean for the future of Apple Card?

Also on The CultCast:

  • The latest iOS 17.2 beta reveals some interesting new features.
  • Apple’s deal with Arm is pretty sweet … and pretty annoying for Arm!
  • Those panicky headlines about NameDrop you’ve been seeing that paint the iOS 17 feature as danger to children? Ignore them.
  • Apple seems pretty committed to Vision Pro: Multiple lower-priced versions of the headset are reportedly in the works.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Arm ain’t happy about how little Apple pays for its chip tech

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Apple gets Arm chip tech on the cheap
Whatever you think Apple pays Arm to license its technology, the real number is probably less.
Photo: Arm/Cult of Mac

All Apple computers run on chips based on technology licensed from Arm. And it turns out the licensing fee is surprisingly low. Pennies per device.

Apple is one of Arm’s most important customers, and the two have a relationship that goes back to the early 1990s. That’s turned into a sweet deal for the iPhone-maker.

Apple reportedly ending Apple Card partnership with Goldman Sachs

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Making Apple Card payments is as simple as its design.
Apple might have to find a new banking partner for Apple Card.
Photo: Apple

Apple’s partnership with Goldman Sachs for the Apple Card is reportedly coming to an end. The Wall Street Journal says Apple sent a proposal to the bank to exit from the agreement in the next 12 to 15 months.

At the moment, it remains unclear if Apple has zeroed in on another banking partner for Apple Card.

Today in Apple history: Apple signs damaging deal with Microsoft

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Windows used a number of elements of the Mac UI
This 1985 pact with Microsoft was one of the most damaging deals in Apple history.
Photo: Ste Smith/Cult of Mac

November 21: Today in Apple history: Apple signs Microsoft deal licensing Mac look and feel November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft.

The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the heels of the Windows operating system’s release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”

Oh, boy!

Today in Apple history: Apple begins retail venture inside CompUSA

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Desiring more control over how Macs got sold, Apple turned to CompUSA.
Desiring more control over how Macs got sold, Apple turned to CompUSA.
Photo: Coolcaesar/Wikipedia CC

November 4: Today in Apple history: Apple CompUSA November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.

In a step toward the flagship Apple stores that would launch four years later, Cupertino-trained employees staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.

Today in Apple history: IBM and Apple shake and make up

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Steve Jobs and IBM
At one time, an Apple and IBM deal sounded impossible.
Photo: Andy Hertzfield

October 2: Today in Apple history: IBM and Apple shake and make up October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences.

Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership. “We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”

Today in Apple history: Microsoft throws Apple a $150 million lifeline

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Bill Gates
Bill Gates looking like the cat that got the cream.
Photo: Apple

August 6: Today in Apple history: Microsoft investment helps save Apple from doom August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals that Microsoft invested $150 million in its rival.

Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion into Apple actually benefits both companies.

Today in Apple history: Nike+iPod Sport Kit puts fitness tracking in your pocket

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The Nike+iPod Sports Kit was a nifty innovation.
The Nike+iPod Sport Kit was a nifty innovation.
Photo: Apple

July 13: Today in Apple history: Nike+iPod Sport Kit brings fitness tracking to your pocket July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer.

The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will pursue in the following decade — most notably through its iOS Health app and the Apple Watch.

Today in Apple history: Mac clone-maker peaks before a dizzying decline

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Power Computing clone Macs sounded like a good idea at first.
Power Computing's clone Macs were built for speed.
Photo: Antnik

June 4: Today in Apple history: Mac clone-maker Power Computing peaks, begins rapid decline June 4, 1997: Mac clone-maker Power Computing hits its high point — but it’s also the beginning of the end.

Power Computing’s boss reaches an agreement with Apple CEO Gil Amelio concerning the forthcoming Mac OS 8. The deal allows the company to start making moves toward an IPO as the fastest-growing PC company of the decade. Things don’t turn out very well, though.

Today in Apple history: Rumors fly that Canon might buy Apple

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Apple is worth more than the entire US energy sector combined
Apple was up for sale in the 1990s.
Photo: Ste Smith/Cult of Mac

April 21: Today in Apple history: Rumors fly that Canon might buy Apple April 21, 1995: Rumors swirl that Canon (yes, the Japanese camera company!) might take over Apple in either a partial or complete acquisition.

Speculation grows about a possible deal after Apple reveals its latest earnings, which show big improvement but still fall far short of Wall Street’s expectations.