January 8, 2004: The clumsily named Apple iPod + HP, a Hewlett-Packard-branded iPod, makes it debut at the Consumer Electronics Show in Las Vegas.
Shown off by Hewlett-Packard CEO Carly Fiorina, the prototype device is blue, the color used for HP’s branding. By the time it arrives on the market later that year, however, the device is the same shade of white as the regular iPod. It doesn’t hang around for long, either.
Google’s deal with Apple, which ensures that it remains the default search engine in Safari across all Apple devices, is the subject of a new class-action lawsuit against both companies and their CEOs, Sundar Pichai and Tim Cook.
A lawsuit filed in California this week alleges that the two Silicon Valley giants have a non-compete agreement in internet search that violates U.S. antitrust laws and prevents Apple from launching a search engine of its own.
December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.
With 760 million potential iPhone customers in the offing, the deal shapes up as Apple’s most important yet for growing its brand in China. In fact, Apple CEO Tim Cooks says the country will soon become the company’s biggest market.
“China is an extremely important market for Apple and our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world’s largest network,” Cook said in a statement when the news broke. “iPhone customers in China are an enthusiastic and rapidly growing group, and we can’t think of a better way to welcome in the Chinese New Year than getting an iPhone into the hands of every China Mobile customer who wants one.”
December 16, 1994: Apple Computer inks a licensing deal with Power Computing, allowing the company to produce Macintosh-compatible computers.
With falling market share, and longtime rival Microsoft steaming ahead thanks to its software-licensing strategy, Apple executives think the only way to compete is for Apple to hand over its operating system for third-party Macs. Of course, it doesn’t turn out exactly like that…
November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft.
The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the heels of the Windows operating system’s release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”
November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.
In a step toward the flagship Apple stores that would launch four years later, Cupertino-trained employees staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.
October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences.
Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership. “We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”