Why iPhone XS is a brilliant name for Apple’s new phone

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iPhone X
Turns out iPhone XS shouldn't be pronounced "iPhone 10 S."
Photo: Ste Smith/Cult of Mac

You might be pronouncing the name of Apple’s next smartphone incorrectly. And this goes beyond the confusion resulting from people not calling the iPhone X the “iPhone 10”. But it’s related.

It turns out the “S” in the iPhone XS doesn’t mean what you think it means.

iPhone 9 is not the name for Apple’s 6.1-inch handset

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We might have just found out all the 2018 iPhone prices.
The iPhone on the right might be not be called what we've been thinking.
Photo: MobileFun

We know almost all of the specifications of the 2018 iPhones that are being announced this week, but the names remain something of a mystery. A mystery that might have been solved thanks to a leak from the wireless service provider China Mobile.

This confirms two of the product names from previous rumors, but the third comes out of left field.

Cult of Mac Magazine: What to expect from next week’s big Apple event, and more!

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cover
In this week's Cult of Mac Magazine: Cupertino is calling the faithful to "Gather Round" on Sept. 12 for the unveiling of the latest, greatest iPhones and other new Apple products.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: The annual Apple event we’ve all been waiting for is right around the corner.

On September 12, Apple will host a special keynote from the Steve Jobs Theater in Apple Park, where it will reveal all the hardware it has planned for this fall.

We’re expecting a slew of big announcements, including updates for the iPhone, iPad and Apple Watch — all of which will be covered by Cult of Mac. You’ll find that top story and much more. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

No one knows what 2018 iPhone models will cost

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This could be the iPhone XS Plus and iPhone XS, Apple's 2018 iPhone models.
What will these two devices cost? Your guess is probably about as good as any analyst's.
Photo: Lee Gunho

A hot topic of debate among Apple analysts is the prices for the three iPhone models expected next week. And there have been some leaks suggesting prices for the 2018 models. Thing is, none of these agree.

At this point, there’s enough disparity between what the rumors say and the various analysts’ predictions to question whether there’s a point of paying attention to any of them.  

2018 iPhones could cost just the same as the 2017 models

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We might have just found out all the 2018 iPhone prices.
We might have just found out all the 2018 iPhone prices.
Photo: MobileFun

With most of the specifications of the 2018 iPhones already known, the largest remaining question is price. Possibly answering that burning question is a report coming out of Europe that indicates that the three upcoming iOS models will cost just the same Apple’s three most recent offerings.

Possible new name for the 6.5-inch iPhone takes it to the Max

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This could be the iPhone XS Plus and iPhone XS, Apple's 2018 iPhone models.
If a new rumor is correct, the device on the left won't be called the iPhone XS Plus.
Photo: Lee Gunho

We’ve already head reports that Apple is going to ditch the “Plus” description for its larger iPhones. Now there’s word that the replacement term could be “Max.”

If true, this means that the company will announce a week from today the iPhone Xs with a 5.8-inch display and the iPhone Xs Max with a 6.5-inch one.

iPhone 9 could cost more than you expect [Updated]

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Here's what the advertising for the iPhone 9 might look like.
Many people are hoping the iPhone 9 will cost less than its predecessor, but it could be priced higher.
Screenshot: Lee Gungho

The main reason the iPhone 9 is hotly anticipated is because it’s rumored to boast a large display but a relatively low price tag. However, some analysts are predicting that this 6.1-inch model will instead cost more than the iPhone 8.

They say Apple can do this because the one feature that consumers want more than anything else: larger screens. And we’re willing to pay more for them.

Update: A separate report coming from Europe indicates that the 6.1-inch LCD iPhone will cost exactly the same as the iPhone 8.

Concept ad shows the magic of 6.1-inch iPhone 9

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Here's what the advertising for the iPhone 9 might look like.
Here's what the advertising for the iPhone 9 might look like.
Screenshot: Lee Gungho

The 6.1-inch iPhone that’s expected to be unveiled next week has the potential to become Apple’s top seller.   Advertising will play a big part of making it so, and a clever graphic artist went ahead and created a TV ad for this upcoming large but inexpensive iOS smartphone.

Watch it now:

Don’t buy an iPhone!

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This could be the iPhone XS Plus and iPhone XS, Apple's 2018 iPhone models.
Get ready for iPhone Xs and iPhone Xs Max.
Photo: Lee Gunho

Don’t worry, this isn’t an anti-iPhone rant. You should buy Apple’s smartphones, just not right now. Try to hold out a few weeks if your current one is dying or even if it’s dead. That’s because the release of the 2018 iPhone models is just around the corner.

There’ll be some big new versions released. And even if you want something that’s already available, it could become more affordable in just a week or so.

This is the date you can preorder your next iPhone

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6.5- and 6.1-inch 2018 iPhone models
We now have a fairly firm idea of when the 6.5-inch iPhone will debut. The 6.1-inch model isn't expected until months later, though.
Photo: OnLeaks

We already know quite a bit about the next-generation iPhones, and one of the remaining questions may have just been answered: when they’ll go on sale.

A German wireless phone provider has leaked part what we want to know: the date preorders will begin. The most likely release date can be extrapolated from that.