Luke Dormehl - page 29

Over a platter of sushi, Steve Jobs once bragged to Amazon CEO Jeff Bezos that Apple had created the greatest Windows application ever built. The Apple co-founder then suggested, in a roundabout way, that the software could kill a major stream of revenue for Amazon.

Jobs was referring to iTunes for Windows, which Apple introduced in October 2003 (and which Jobs later referred to as the equivalent of “giving a glass of ice water to somebody in hell.”) Bezos got a look at iTunes for Windows before the rest of the world did. And he also endured a typically Jobsian dig about CDs and Amazon’s future.

Apple’s location-tracking AirTags could retail for $39, and measure a diminutive 32mm x 32mm x 6mm, making them smaller than the rival Tile Pro item trackers.

Apple leaker Max Weinbach shared the information in a new video from EverythingApplePro. The video notes that the information comes from a “retail source,” and that, while the price is “an estimate,” it is likely that AirTags will retail for approximately this figure.

Interestingly, there’s no mention in the video of a rumored two sizes of AirTags. This is something that Apple leaker l0vetodream suggested last year. That earlier report also suggested that the AirTags keychain will be sold separately.

A new report claims that Apple’s next-gen AirPods won’t arrive until the third quarter of 2021. This backs up a recent report from renowned Apple analyst Ming-Chi Kuo, who recently said that the AirPods 3 are unlikely to launch until Q3 2021.

Prior to this, AirPods 3 had been heavily rumored as being part of Apple’s next product event — originally rumored for March, but then pushed back to April.

Apple could ditch the gray “graphite” option seen in the iPhone 12 Pro for a new matte black color with the iPhone 13, claims Apple tipster Max Weinbach.

In a video posted to the EverythingApplePro YouTube channel Friday, Weinbach shared mockups of the new premium black finish. This would be similar to the black color option available for the regular iPhone 12, but in a high-end matte finish.

It reportedly also will boast a new anti-fingerprint coating to ensure the handset looks its best at all times.

Apple is considering whether to launch a more ruggedized Apple Watch aimed at athletes and people doing outdoor activities in extreme environments, Bloomberg reported Friday.

This device could potentially be launched as early as this year or 2022. Inside Apple, the project is referred to as the “Explorer Edition” Apple Watch. It would offer the same basic functionality as the regular Apple Watch, but with added rubberized impact-resistance and protection — similar to Casio’s G-Shock line of watches.

We’ve all been there. You eagerly place an order for a new iPhone online, then eagerly wait by the door for its arrival, only to have your fun ruined when it turns out that your new iPhone is, in fact, a table.

OK, so we’ve not all been there. But an unnamed Thai man apparently has, after he bought what he thought was a cheap iPhone 7 that turned out to be a novelty desk.

According to a recent complaint filed with a U.K. antitrust regulator, Apple and Google are working a bit too closely for comfort. The complaint alleges “collusion at a very senior level” of both companies when it comes to search engines.

But make no mistake: While things certainly cooled down since the days when Apple co-founder Steve Jobs threatened to go to “thermonuclear war” against Google, the two companies remain on a collision course. And the conflict will come over the exact same issue they’re currently allegedly colluding on.

It’s all about the future of search as we know it.

For the first time ever, the Steve Jobs Theater is about to become a, well, proper theater through the airing of a play filmed at the Apple Park venue usually used for Apple keynote events.

The play, 12 Angry Men… and Women, is based on the book 12 Angry Men: True Stories of Being a Black Man in America Today. It will be available to watch for free via the Apple TV app from Friday, March 26 through April 22.

One of the big criticisms leveled at Apple over its control of the App Store is that it doesn’t allow ways of side-loading apps. That is to say that, if you want an app on iOS, it’s Apple’s way or the highway.

Apple, however, disagrees. In a response made as part of the Australian consumer watchdog’s probe into the App Store, Apple argues that this is not true at all — because people can create web apps or the internet.

Oprah Winfrey will interview National Youth Poet Laureate Amanda Gorman on her show The Oprah Conversation this Friday. The 23-year-old inaugural poet, author, and activist wrote the poem “The Hill We Climb,” delivered at the inauguration of President Biden and VP Kamala Harris.

“Amanda Gorman is a young woman who stepped into a moment in history with enormous grace and dignity,” said Winfrey in a statement. “I was enthralled by her youthful spirit from the first moment we met, and very much looked forward to hearing her unpack all that has happened to her the past few months.”

Apple has long talked up the strides it’s making when it comes to being an inclusive workplace. However, that doesn’t mean that there aren’t examples of this not being the case.

As reported by Bloomberg Thursday, Apple has lost the early round of a discrimination lawsuit brought against the company by a female engineer from India. She alleges that her two male managers, one from India and the other from Pakistan, treated her as a subservient.

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12.

Apple could easily fill a 30-second ad talking about how this specially engineered glass is heat-treated so as to develop nano crystals similar to the ones found in ceramics, which are embedded into the glass matrix of the display. It could talk about the difference between hardness and toughness, and give percentage improvements over last year’s model.

But it doesn’t. Because most people only want to know whether this means they can drop their iPhone without it breaking. That’s where the “Fumble” ad comes in.

OS X, the most important piece of software in Apple history, turns 20 today.

Going on sale in its full, public version on March 24, 2001, Mac OS X 10.0 — code-named Cheetah, the first of many cat-themed names — transformed Apple’s operating system forever. It brought user interface enhancements that persist to this day, as well as technological advances that form the backbone of Apple’s current operating systems. In fact, OS X paved the way for today’s post-PC devices, from the iPhone and Apple Watch to HomePod and Apple TV.

While Apple eventually ditched the “OS X” branding for “macOS,” and switched from naming Mac software after big cats to California locations in 2013, Cheetah’s impact continues to be felt two decades after its introduction.

Tom Hiddleston has signed on to star with actor Claire Danes in The Essex Serpent for Apple TV+. The drama series is based on a book about Victorian repression, science and faith, and fear of the unknown, which sold upward of 200,000 copies.

The Essex Serpent was originally due to star Keira Knightley in the lead. However, she dropped out of the project as the result of COVID-related scheduling issues. Knightley was replaced by Danes.

Apple’s new betas are, by definition, a glimpse at the future when it comes to Apple’s upcoming releases — and the latest crop is no different. From new iMacs to a possible controller redesign for Apple TV, here are some of the hardware breadcrumbs they drop about future Apple plans.

An investigation into the alleged “sexist” Apple Card has concluded with New York’s Department of Financial Services saying Tuesday that it has found no evidence of unlawful discrimination.

The investigation was launched in late 2019. Laws stop algorithms from determining treatment based on things like age, creed, race, color, sex, sexual orientation, and more.

As part of its education initiatives, Apple has launched a new “professional learning recognition badge” called Apple Teacher Portfolio that educators can earn using the Apple Teacher Learning Center.

Apple Teacher is a free professional learning program for educators who use Apple products as part of their teaching. The Apple Teacher Portfolio gives teachers 21 templates and lesson ideas and plans. These suggest how teachers can enhance lessons using apps like Keynote, GarageBand, and iMovie.

The U.K.’s Competition and Markets Authority is looking into accusations of “collusion at a very senior level” against Apple and Google.

Online campaign group Marketers for an Open Web made the complaint. It says the two tech behemoths are “not competing head to head,” but rather working together when it comes to search.

The group points to documents uncovered in a U.S. Department of Justice lawsuit, including a 2018 internal email in which Apple and Google staffers discussed how they “work as if we are one company.”

Apple’s augmented reality/mixed reality headset reportedly will weigh less than 150 grams. That’s about half the weight of current VR headsets, suggesting that Cupertino plans to make its debut AR/MR headset more streamlined than competitors. (What a surprise!)

Reliable Apple analyst Ming-Chi Kuo of TF International Securities made this prediction in a new note to clients, seen by Cult of Mac.

Since the very start of the App Store, some developers have criticized Apple for being opaque with its decision-making. Apple, it seems, doesn’t agree with these claims.

In a response to formal complaints made to Australia’s antitrust watchdog by Epic Games and others, Apple defends its reviews process. Far from being slow and tough to deal with, Apple argues that it works quickly, and provides all the information it needs to in a swift and open manner.

The iPhone 13 will boast a maximum storage capacity that’s double that of the iPhone 12, claim Wedbush analysts Strecker Backe and Daniel Ives in a new note to clients, seen by Cult of Mac.

Unlike the iPhone 12, which tops out at 512GB, the iPhone 13 could offer up to 1TB. That’s also 62 times the storage of the original iPhone, which topped out at 16GB.

The HomePod mini has a hidden capability that Apple has yet to put into action: a sensor that measures both temperature and humidity.

According to Bloomberg, the sensor could be used to trigger smart home actions, such as turning a fan on or off depending on the temperature. It’s not clear why Apple has not yet activated the sensor so customers can utilize the feature — or when it might do so.

The iPhone 12 is on course to give Apple its best-ever year for iPhone sales, according to Wedbush analysts Strecker Backe and Daniel Ives. In a new note to clients seen by Cult of Mac, they predict Apple could sell between 240 million and 250 million iPhones this year.

That would “easily eclipse” Apple’s previous record, set in fiscal 2015, in which it sold 231 million iPhones. That year’s super-sized lineup — the iPhone 6 and 6 Plus — remain the top-selling models in history. However, it looks like that record could soon fall.

Ted Lasso is the gift that keeps giving when it comes to racking up awards for Apple. On Sunday, the hit Apple TV+ comedy — about a hapless football coach who journeys to England to ply his trade with a soccer team — was honored with a pair of 2021 Writers Guild of America Awards.

Ted Lasso won both the Best New Series and Best Comedy Series prizes, adding a couple more accolades to the impressive collection the popular show has racked up since debuting.

Apple CEO Tim Cook reflects on COVID-19 and how it heightened racial injustice in the United States in an op-ed he wrote for The Wall Street Journal.

Cook’s opinion piece, published Thursday, is titled “The Urgency of Racial Justice.” It’s just one of several — written by big names like actor Tom Hanks and astrophysicist Neil deGrasse Tyson — published in the Journal’s “What I’ve Learned From the Pandemic Year” package.