Mind games: How Apple sells us on high prices [Cult of Mac Magazine No. 301]

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Did you fall for Apple's psychological trick?
Did you fall for it?
Photo: meo/Pexels CC; Cover: Leander Kahney/Cult of Mac

If the sky-high price of Apple’s new Pro Display XDR didn’t slap you silly, you probably fell for a clever psychological trick Cupertino often uses. (Either that or you know the actual cost of high-end reference monitors.)

Get the lowdown on Apple’s pricing mind game in this week’s free issue of Cult of Mac Magazine for iOS. Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser. We’re serving up a heaping helping of iOS 13 insight along with some fresh product reviews.

Steve Jobs used this psychological trick all the time to get us to accept Apple's high prices.
Steve Jobs used this psychological trick all the time to make Apple’s prices seem fair.
Photo: Kazuhiro Shiozawa/Flickr CC

This week, we've got reviews of wireless chargers, Bluetooth speakers, iPad cases and more.
This week, we’ve got reviews of wireless chargers, Bluetooth speakers, iPad cases and more.
Photo: Lewis Wallace/Cult of Mac