Mind games: How Apple sells us on high prices [Cult of Mac Magazine No. 301]

By

Did you fall for Apple's psychological trick?
Did you fall for it?
Photo: meo/Pexels CC; Cover: Leander Kahney/Cult of Mac

If the sky-high price of Apple’s new Pro Display XDR didn’t slap you silly, you probably fell for a clever psychological trick Cupertino often uses. (Either that or you know the actual cost of high-end reference monitors.)

Get the lowdown on Apple’s pricing mind game in this week’s free issue of Cult of Mac Magazine for iOS. Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser. We’re serving up a heaping helping of iOS 13 insight along with some fresh product reviews.

Nailed it! Why WWDC 2019 was one for the ages [Cult of Mac Magazine No. 300]

By

Cult of Mac Magazine No. 300 cover
That was one awesome WWDC!
Cover: Marty Cortinas/Cult of Mac

The warp-speed WWDC 2019 keynote truly delivered the goods. Tim Cook and his lieutenants took the wraps off tons of exciting new features coming in iOS 13, iPadOS, macOS Catalina, watchOS 6 and tvOS 13.

And then, in a hardware shocker, Apple even showed off an insanely powerful new Mac Pro.

Relive Apple’s epic presentation — and get our take on what it all means — in this week’s free issue of Cult of Mac Magazine for iOS. Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser.

iOS 13 wish list: Giving health & fitness a workout [Cult of Mac Magazine No. 299]

By

Cult of Mac Magazine Cover No. 298
Cult of Mac Magazine Cover No. 298
Cover: Cult of Mac Magazine

WWDC is less than a week away and there are already plenty of rumors doing the rounds on what new features Apple has in store for iOS and watchOS. Dark mode, a refreshed Reminders app and a new Find My app all look set to make an appearance.

But will Apple also be giving its operating systems a shot in the arm to improve their health and fitness as well?

Find out what’s going on in this week’s free issue of Cult of Mac Magazine for iOS.

Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser.

Apple unleashes its fastest MacBook Pro [Cult of Mac Magazine No. 298]

By

Cult of Mac Magazine Cover No. 298
Apple's newest MacBook Pro is the fastest ever.
Photo:

Apple just brought Intel’s latest eighth- and ninth-generation chips to the MacBook Pro, making it the company’s fastest-ever laptop.

The newest 8-core models deliver up to twice the performance of a quad-core MacBook Pro, and up to 40 percent more than a 6-core model. They also promise powerful graphics, a T2 Security Chip, super-fast SSDs and “all-day” battery life.

Find out what’s going on in this week’s free issue of Cult of Mac Magazine for iOS.

Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser.

By

Cult of Mac Magazine No. 297 cover
Cult of Mac Magazine No. 297
Photo: Cult of Mac Magazine No. 297

Breakout! Inside an Apple escape room [Cult of Mac Magazine No. 296]

By

An unusual Apple-themed escape room is set to inject some fun into this year's AltConf during WWDC.
An unusual Apple-themed escape room is set to inject some fun into this year's AltConf during WWDC.
Cover: Martin Cortinas/Cult of Mac

Imagine yourself in a nightmare scenario. You’re tasked with making an Apple keynote run smoothly, but Murphy’s law is in full effect. Everything that can go wrong does. Tim Cook is not pleased. And you must wield your Apple knowledge to make things right.

That’s what you’ll experience if you dare to go “Backstage at the Keynote” during WWDC 2019. Find out all about this unusual Apple-themed escape room, which should spice things up at AltConf next month, in this week’s free issue of Cult of Mac Magazine for iOS.

Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser, including our scoop on what’s up with that mysterious rainbow stage spotted inside Apple Park.

What’s brewing for iOS and macOS [Cult of Mac Magazine No. 295]

By

Get the latest rumors about what's coming in iOS 13 (and macOS 10.15).
Get the latest rumors about what's coming in iOS (and macOS).
Cover: Marty Cortinas/Cult of Mac

With rumors, leaks and discoveries coming in hot and heavy, we’re getting a pretty good idea of exactly what iOS 13 and macOS 10.15 will look like when they land.

We’ve got three ways to get the latest. You can read our iOS/macOS rumor roundup, watch our YouTube video on the same subject or indulge in that story and more in our free Cult of Mac Magazine for iOS.

Why iPad + mouse = genius [Cult of Mac Magazine No. 294]

By

Actually, using a mouse with an iPad sounds pretty awesome.
Actually, using a mouse with an iPad sounds pretty awesome.
Cover: Leander Kahney/Cult of Mac

Coming soon to an iPad near you: a mouse! Don’t puke in your mouth. This is going to be cool.

Plus, get the rest of the week’s best Apple news, reviews, how-tos and opinions in the latest issue of Cult of Mac Magazine. It’s a free iOS app, and it looks great on your iPad (with or without a mouse). Or keep reading to get the week’s top stories in your browser.

10 awesome Activity app secrets [Cult of Mac Magazine No. 293]

By

Get ready to get ripped with these hidden Activity app features.
Get ready to get ripped with these hidden Activity app features.
Cover: Graham Bower/Leander Kahney/Cult of Mac

Dig into Apple’s slick Activity app and you’ll find some advanced metrics that can help take your fitness to the next level.

Get the lowdown on 10 features hidden inside the app — plus the week’s best Apple news, reviews and how-tos — in this week’s issue of Cult of Mac Magazine. It’s free and it looks the perfect way to enjoy some weekend reading on your iPad. Or use the links below to read the stories on our website.

Inside Apple’s megafactories [Cult of Mac Magazine 292]

By

Exclusive outtakes from Leander's new book on Tim Cook take you inside Apple's innovative manufacturing process.
Exclusive outtakes from Leander's new book on Tim Cook take you inside Apple's innovative manufacturing process.
Cover: Marty Cortinas/Cult of Mac

In case you haven’t heard, our fearless leader (Cult of Mac founder and publisher Leander Kahney) has a new book coming soon. It’s called Tim Cook: The Genius Who Took Apple to the Next Level, and it offers an eye-opening look at the Apple CEO.

Unfortunately, Leander couldn’t squeeze all the info he gathered into a single book. So we’re publishing a series of outtakes dealing with Apple’s innovative approach to manufacturing the world’s greatest computers.

Catch up on all the outtakes so far — starting with a peek inside Apple’s megafactories — in this week’s free issue of Cult of Mac Magazine. Or use the links below to stay in your browser. Either way, you’ll get all the outtakes from the Cook book, plus the week’s best Apple news, how-tos and reviews.