| Cult of Mac

5 reasons to ignore Apple’s rare revenue dip

By

Apple logo overlayed in front of a stormy sky with sun breaking through the clouds, and the text,
Despite a 3% year-to-year drop in quarterly revenue (to "only" $94.8 billion), Apple delivers plenty of reasons for optimism.
Photos: Michael & Diane Weidner and Sumudu Mohottige/Unsplash License/Modified by Cult of Mac

Perhaps the best phrase to describe the results of Apple’s most recent financial quarter is, “It could have been worse.” Total revenue dropped 3% as the company battled inflation and other macroeconomic problems not of its making.

Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.

Stash your cash in a high-yield Apple Card Savings account

By

Apple Card Daily Cash can go straight into 'high-yield' savings account
A new Savings account for Apple Card holders includes a Savings dashboard to track progress.
Photo: Apple/Cult of Mac

Apple Card Savings launched Monday, allowing money earned from Apple Card’s cash-back program to go into a high-yield savings account. And it is high-yield — at 4.15%, the annual rate is about 10 times higher than the national average.

There are no fees for the new financial service, and users can bring in their own cash from other banks that offer lower interest rates.

Today in Apple history: eWorld closes its virtual doors

By

Enter Apple eWorld. Short of a Nirvana MIDI file playing in the background, you can't get more 1990s than this!
Short of a Nirvana MIDI file playing in the background, you can't get more 1990s than this!
Image: Andrea Grell/Ste Smith

March 9: Today in Apple history: eWorld closes its virtual doors March 9, 1996: Apple confirms that it will shut down its eWorld online service at the end of the month.

Part messaging service, part news aggregator — and all with Apple’s customary premium prices — the short-lived eWorld proved ahead of its time. Apple tells disappointed eWorld subscribers they can switch to America Online instead.

Only loyal Apple customers can use Apple Pay Later

By

iPhone using Apple Pay Later
Apple Pay Later: For the rest rich of us.
Image: Apple

In order to be approved for Apple Pay Later, the company’s own buy now, pay later service, individuals will need to be loyal Apple customers. The service has strict hoops you need to jump through: Apple will check your spending at Apple Stores, purchases and subscriptions on the App Store, Apple Cash payments, Apple Pay history and more.

Even if you work for Apple, you may only be approved for a $1,000 loan. The feature continues to undergo internal testing after being delayed since September, according to Bloomberg.

Apple refuses to give up on iPhone hardware subscription service

By

iPhone 14 Plus vs. iPhone 14
Multiple Apple financial services efforts have hit engineering hurdles.
Photo: Ed Hardy/Cult of Mac

Apple continues working on its long-rumored iPhone hardware subscription service despite hitting several roadblocks. The service was first rumored to launch in late 2022.

With a subscription service, Apple will allow customers to get the latest iPhone by paying a monthly fee. This would save them from shelling out the total device cost upfront.

Apple Pay Later could launch next month with iOS 16.4 [Updated]

By

Apple Pay Later
Apple Pay Later could finally be ready to launch.
Graphics: Apple/Rajesh

Apple Pay Later reportedly has entered beta testing among Apple’s retail store employees, signaling that the “buy now, pay later” service is nearing public release.

The move comes months after Apple announced the financing option at its Worldwide Developers Conference last June.

5 upbeat takeaways from Apple’s optimistic earnings call

By

A rainbow Apple logo looms over a cloudy sky with the sun peeking through. The words
Wall Street might not be happy right now, but Apple sees strong growth ahead.
Image: Cult of Mac, based on photos by Aaron Burden and Sumudu Mohottige/Unsplash License

Although Apple’s December 2022 quarter was something of a disappointment, thanks to declines in revenue and profits, company executives accentuated the positives whenever possible during an earnings call with investors on Thursday.

Here are some upbeat developments coming out of Apple’s Q1 2023 financial results, including a significant milestone in active users and a big jump in iPad revenue.

Apples hikes prices of Apple TV+, Apple Music and Apple One

By

Apple is raising some subscription services costs for the first time.
Apple is raising some subscription services costs for the first time.
Photo: David Švihovec/Unsplash License/Modified by Cult of Mac

Apple plans to raise the prices of some of its subscription services by $1 to $3 each, reports indicated Monday. The services include Apple TV+, Apple Music and the Apple One subscription bundle.

Users should see the price increases, listed below, with their next subscription renewal.

Today in Apple history: iCloud takes our files and photos to the sky

By

Steve Jobs shows iCloud to the world.
Steve Jobs called iCloud Apple's hard disk in the sky.
Photo: Apple

October 12: Today in Apple history: With iCloud launch, Apple moves beyond its digital hub strategy October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.

iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.

Today in Apple history: Ping social network fails to strike a chord

By

Ping iTunes
Apple's music social network starts strong but fails fast.
Photo: Apple

September 1: Today in Apple history: Apple's Ping social network fails to strike a chord September 1, 2010: Apple’s new music-focused social network, Ping, ships as part of iTunes 10. Apple says the service will let users discover new music and more easily follow their favorite artists.

Ping racks up 1 million signups in the first 48 hours. Nevertheless, Apple’s social network is doomed from the start.