People can’t wait to get their hands on Apple Card

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Apple Card
So far, Apple Card seems to be generating more excitement than this company’s TV service.
Photo: Apple

Apple unveiled four new services last week, including its much-anticipated lineup of TV shows, but the Apple credit card apparently stole the show.

A survey found that a whopping 85 percent of iPhone users are at least somewhat interested in this card, which is an adjunct to Apple Pay.

Apple’s new apps clearly reflect Tim Cook’s values [Opinion]

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Apple services
Part of the whole customer experience business model.
Photo: Apple

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

  • Accessibility
  • Education
  • Environment
  • Inclusion and diversity
  • Privacy
  • Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.