Apple Card ranked highest in the Midsize Credit Card segment of the J.D. Power 2021 U.S. Credit Card Satisfaction Study. The credit card — which is issued by Goldman Sachs — also ranked highest in its segment across all of the surveyed categories, including credit card terms, benefits and services, and rewards.
These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.
Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.