This week on The CultCast: Is Apple preparing to dump a bunch of much-needed Mac updates on us? We discuss. Plus: Something very strange is going on with the Mac — we fill you in. And is MacBook Pro’s Touch Bar actually useful? We give you our brutally honest opinions. And stay tuned for another episode of CultCast 2nd Hour. This time: Siri Shortcuts, explained!
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CultCast #357 – Major Mac updates in October?
@erfon / @lewiswallace / @lkahney / @bst3r
- The third quarter of this year wasn’t a particularly good one for Apple, with Mac sales dropping a significant amount, even though the new MacBook Pros debuted this summer.
- Apple shipped 4.9 million laptops and desktops in the July-to-September period, according to preliminary figures from market-research firm Gartner. That’s an 8.5 percent decline from the same quarter of last year.
- But Q3 is supposed to bring fairly strong sales, as it includes the back-to-school shopping season. Not so much this year. At least not for Apple. Its three biggest rivals all saw increases in laptop/desktop shipments.
- Apple’s new TV streaming service will allegedly debut in early 2019
- Some have suggested the company would bundle it in with Apple Music for an extra fee or that it would create it as a separate subscription option like Netflix.
- But according to a recent report, Despite planning to spend more than $1 billion on original content this year, Apple will supposedly give away its original content to customers that already own an iPhone, iPad or Apple TV.
- Because Apple is giving the shows away for free it’s aiming to create “PG” quality content that has wide audience appeal. Apple is currently making TV shows that are free from gratuitous sex, profanity or violence, although some shows may break this standard.