Apple Watch spanks the Swiss watch industry for real


Apple Watch Series 3
There's Apple Watch and then everyone else.
Photo: Apple

Apple Watch is absolutely dominating the traditional Swiss watch industry.

The latest reports on Apple Watch sales figures were released today and even though Apple hasn’t put out its own official numbers, it looks like Apple Watch outsold the entire Swiss watch industry combined during the last quarter of 2017.

Analysts at Canalys reported today that Apple Watch sales were up 54% compared to last year. Apple Watch sales were pegged at 8 million units during Q4 2017, the highest never in a single quarter for any watch maker ever.

“Apple has won the wearables game,” said Jason Low, Senior Analyst at Canalys. “Despite innovative designs, such as the rotating bezels and circular screens employed by other vendors, Apple has pulled far ahead as it continues to focus on its core iPhone user base. Its recent updates to the Series 3, such as GymKit and Apple Heart Study, are proving to offer compelling use cases, encouraging users to spend more on accessories.”

apple watch
Apple Watch Seres 3 was a big boost for sales.
Photo: Canalysis

According to the report, Apple likely sold around 18 million Apple Watches during all of 2017. Other reliable Apple analysts have echoed Canalysis claims this morning too. Both Ben Bajarin and Horace Dediu estimate that sales were just under the 18 million mark.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.