| Cult of Mac

Why this week’s Apple earnings report is the most important in years


Earnings call
Apple's Q1 2020 earnings report will probably break some records.
Photo: Jim Merithew/Cult of Mac

When Apple unveils its earnings report for last year’s crucial holiday quarter, the entire world will be watching for signs of the company’s long-rumored impending doom.

Several factors will make Tuesday’s Q1 2019 earnings call Apple’s most important in years. Depending on how it goes, it could have an enormous impact on the company’s stock’s performance in 2019 and beyond.

Why this is the perfect time to buy Apple stock


iMac Pro
When a company has good long-term prospects, the time to buy shares is when others are getting out.
Photo: Apple/Ste Smith/Cult of Mac

It hasn’t been a great month to own shares of Apple. But if you’ve been considering getting in, one analyst says now is the time to buy.

Shares of the iPhone-maker have dropped 17 percent in less than two weeks. But this an overreaction to bad news from parts suppliers.

People love declining phone calls on their Apple Watches


Man’s brand new Apple Watch turns out to be toilet plunger
Here's what people regularly do with their Apple Watch.
Photo: Ste Smith/Cult of Mac

Apple made a big deal of people being able to make and receive phone calls with your Apple Watch, but you know what it turns out people prefer doing to answering calls with their Cupertino smartwatch? Declining them, you unsociable bunch!

At least, that’s according to a new Creative Strategies survey of Apple Watch users, shared by researcher Ben Bajarin. Based on the Silicon Valley research firm’s analysis, here’s what else they found Apple Watch owners do on a regular basis:

Apple Watch spanks the Swiss watch industry for real


Apple Watch Series 3
There's Apple Watch and then everyone else.
Photo: Apple

Apple Watch is absolutely dominating the traditional Swiss watch industry.

The latest reports on Apple Watch sales figures were released today and even though Apple hasn’t put out its own official numbers, it looks like Apple Watch outsold the entire Swiss watch industry combined during the last quarter of 2017.

Study examines Apple Watch quitters and their quibbles


Not everybody who bought the Apple Watch is wearing it.
Not everybody who bought the Apple Watch is wearing it.
Photo: Apple

If you bought an Apple Watch that now collects dust on your dresser, you are not alone.

Web-based research firm Wristly, which found a 97 percent user satisfaction rate among early adopters, took equal interest in the unhappy 3 percent. What it found from 340 former Apple Watch users could provide valuable insights for Cupertino as it works on future generations of the smartwatch.

The reasons people gave up the watch include: