iPad sales kicked onto high gear in 2020 and haven’t slowed down since. In the April-through-June quarter of 2021,
Apple shipped around 15 million tablets, roughly 50% higher than shipments in the same period two years ago.
The pandemic continues to drive up demand for notebooks and desktops, and Mac shipments saw a triple-digit annual increase in Q1 2021 according to a market research firm. Apple also almost certainly also benefitted from the release of the first M-series computers near the end of 2020.
Even though every new iPhone, Mac or iPad purchased last fall came with a free subscription to Apple TV+, a relatively small percentage of people signed up, according to an analyst, who estimates that the strategy garnered the streaming service only 10 million subscribers.
Apple has a real hit on its hands with the 10.2-inch iPad it launched last fall. It helped push Apple to a 22.7% year-over-year increase in tablet shipments last quarter, according to a market-research firm.
iPadOS devices continue to vastly outsell all their rivals, and Apple increased its lead in the final three months of 2019.
Apple CEO Tim Cook called augmented reality “the next big thing” this week. But he kept quiet about his company’s specific plans for this emerging technology. So Cult of Mac reached out to industry analysts, who predict that this year’s iPhone and iPad will come with AR equipment built in. And, for the future, they’re optimistic about Apple’s rumored AR glasses.
Apple’s share price is more than double what it was this time last year. Cult of Mac asked prominent market-analysis firms to explain this meteoric rise. Several of them listed not just the upcoming debut of the 5G iPhone for investor optimism, but also the imminent launch of a budget model.
One of the most bullish Apple analysts is predicting that the iPhone-maker’s stock price still has plenty of room to rise.
Apple shares hit an all-time high of $300 last week and currently trade just under that mark. In his latest note to investors, Wedbush analyst Daniel Ives is predicting huge gains for AAPL in 2020, but not all analysts are nearly as optimistic.