| Cult of Mac

iPad sales continue to be hot, hot, hot


There are no iPad or iPhone purchases limits
iPad shipments last quarter are up about 50% from where they were two years ago.
Photo: Apple/Cult of Mac

iPad sales kicked onto high gear in 2020 and haven’t slowed down since. In the April-through-June quarter of 2021,
Apple shipped around 15 million tablets, roughly 50% higher than shipments in the same period two years ago.

Mac shipments skyrocket as pandemic drags on


Mac shipments skyrocket as pandemic drags on
Mac demand was extremely strong in the first three months of 2021. The M-series processor almost certainly played a big role.
Photo: Apple

The pandemic continues to drive up demand for notebooks and desktops, and Mac shipments saw a triple-digit annual increase in Q1 2021 according to a market research firm. Apple also almost certainly also benefitted from the release of the first M-series computers near the end of 2020.

Apple TV+ could be in for a surge in subscribers


There aren’t a huge number of Apple TV+ subscribers now, but that’s going to change.
Photo: Apple

Apple‘s streaming video service hasn’t taken the world by storm. But an analyst predicts strong growth in coming years will push Apple TV+ to over 100 million paid subscribers by 2025.

Samik Chatterjee from J.P. Morgan points out the service’s catalogue keeps getting bigger, with Apple willing to invest plenty of money to continue that trend.

A tiny percentage of iPhone buyers claimed free Apple TV+ subscription


Apple TV+
Apple TV+ did not get off to a strong start, if one analyst is correct.
Screenshot: Apple TV+

Even though every new iPhone, Mac or iPad purchased last fall came with a free subscription to Apple TV+, a relatively small percentage of people signed up, according to an analyst, who estimates that the strategy garnered the streaming service only 10 million subscribers.

iPads are flying off store shelves


Here’s the 10.2-inch iPad for 2019.
The first 10.2-inch iPad brought a surge of iPad sales.
Photo: Apple

Apple has a real hit on its hands with the 10.2-inch iPad it launched last fall. It helped push Apple to a 22.7% year-over-year increase in tablet shipments last quarter, according to a market-research firm.

iPadOS devices continue to vastly outsell all their rivals, and Apple increased its lead in the final three months of 2019.

2020 is the year Apple gets serious about augmented reality


Apple augmented reality has business potential
Hardware changes in the 2020 iPad and iPhone could noticeably improve augmented reality’s usefulness.
Photo: Apple

Apple CEO Tim Cook called augmented reality “the next big thing” this week. But he kept quiet about his company’s specific plans for this emerging technology. So Cult of Mac reached out to industry analysts, who predict that this year’s iPhone and iPad will come with AR equipment built in. And, for the future, they’re optimistic about Apple’s rumored AR glasses.

iPhone 11 solidly outsells Pro series


iPhone 11 continues to shine while iPhone 11 Pro Max sales flatten out
Apple sold nearly three times as many iPhone 11 units as it did either of the more expensive Pro models.
Photo: Killian Bell/Cult of Mac

The budget iPhone 11 version was Apple’s biggest seller by a very wide margin last quarter, according to a market-research firm. It has the lion’s share of all iOS sales.

Still, the 11 Pro and 11 Pro Max also sold fairly well in Q4 2019, making up a higher proportion of Apple’s total sales than the iPhone XS series did in the same period the year before.

Analysts bullish that 5G and budget iPhones will give Apple very strong 2020


Apple boots smelter and refiners in crackdown on conflict minerals
Analysts from several market-analysis firms say the iPhone SE 2 will help propel the company to a strong year.
Render: OnLeaks/iGeeksBlog

Apple’s share price is more than double what it was this time last year. Cult of Mac asked prominent market-analysis firms to explain this meteoric rise. Several of them listed not just the upcoming debut of the 5G iPhone for investor optimism, but also the imminent launch of a budget model.

Why Apple’s share price should rise another 50%


Apple share price is on a roll
Apple shares went up 100% over the past years, and there are good reasons why it won‘t slow down.
Photo: Ed Hardy/Cult of Mac

If you bought Apple shares on Jan. 9, 2019 then you’ve doubled your money since then. And while Apple certainly had a good year, it’s not done yet.

Analysts are predicting big increases in the share price because of the company’s changing mix of products — it’s not just an iPhone maker any more.

Boom or bust? 2020 Apple stock price predictions are all over the board


Apple could be a $2 trillion company by end of 2021
2020 could finally bring us the iPhone upgrade supercycle investors have been dreaming of.
Photo: Ste Smith/Cult of Mac

One of the most bullish Apple analysts is predicting that the iPhone-maker’s stock price still has plenty of room to rise.

Apple shares hit an all-time high of $300 last week and currently trade just under that mark. In his latest note to investors, Wedbush analyst Daniel Ives is predicting huge gains for AAPL in 2020, but not all analysts are nearly as optimistic.