Apple Watch sales are up but it’s losing marketshare

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2018 Apple Watch
Raise to wake might finally be coming to an end.
Photo: Ste Smith/Cult of Mac

Apple Watch is finally starting to face some bigger competition from rival smartwatch-makers, based on the latest data from Canalys.

Fitbit and Garmin are capitalizing on the wearables trend and diversifying their lineups to appeal to specific use cases. As a result, Apple Watch’s market share shrunk even though it sold more watches in Q2 2018 than it did during the same period last year.

HomePod will never become the iPhone of smart speakers

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The HomePod -- a beautiful body with the brain of an idiot.
Doomed to remain a minor player? We'll see.
Photo: Charlie Sorrel/Cult of Mac

The smart speaker install base will approach 100 million units by the end of 2018 — but Apple will make up only a tiny piece of the market.

At least, that’s according to analysts at Canalys, who forecast how things are shaping up for the various Amazon Echo, Google Home, and Apple HomePod devices currently winding their way into kitchens and living rooms around the world. Their take home message? That, unless something big changes, Apple is kinda screwed!

Apple Watch wins Q1 wearables race, no matter who you ask

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Apple Watch
Rival market analysts peg Apple Watch shipments at different numbers, but the winner in the smartwatch market isn't in doubt.
Photo: Ste Smith/Cult of Mac

Apple was the top wearables vendor in Q1 according to market analysis firm Canalys. A rival analyst from Asymco also placed Apple at the top, but with a higher total of devices shipped. Canalys put the number at 3.8 million. the other at just over 4 million.

Disagreements like this are possible because Apple itself doesn’t reveal how many smartwatches it sells. Still, both groups of analysts agree that Apple Watch leads the market.

Apple Watch spanks the Swiss watch industry for real

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Apple Watch Series 3
There's Apple Watch and then everyone else.
Photo: Apple

Apple Watch is absolutely dominating the traditional Swiss watch industry.

The latest reports on Apple Watch sales figures were released today and even though Apple hasn’t put out its own official numbers, it looks like Apple Watch outsold the entire Swiss watch industry combined during the last quarter of 2017.

Apple Watch 3 shipments reached new highs last quarter

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apple watch
The Apple Watch is going from strength to strength.
Photo: Apple

Apple has yet to reveal exactly how many Apple Watches it has manufactured and sold, but according to market research firm Canalys the shipments figure is likely to have been 3.9 million units in Q3 2017.

That’s its strongest quarter so far in 2017, and enough that Apple retook the wearable device lead — with rivals Xiaomi and Fitbit shipping 3.6 million and 3.5 million bands, respectively.

Here’s why older models beat iPhone 8 last quarter

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iPhone 8 Wireless Charging
The iPhone 8 wasn't Apple's top-shipping smartphone last quarter.
Photo: Ste Smith/Cult of Mac

The iPhone ranked as the world’s top shipping smart phone in the third quarter of 2017 — but the iPhone 8 didn’t even crack the top five.

Instead, older (and cheaper) iPhones dominated the list. That doesn’t mean iPhone 8 tanked, though. A variety of factors account for its relatively low numbers.

Pressure mounts on Apple Watch Series 3 as shipments fall

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apple watch bands
Apple Watch Series 3 needs to be special.
Photo: Apple

Apple Watch Series 3 is under pressure to recapture a larger share of the wearables market after Apple was overtaken by Xiaomi and Fitbit last quarter.

Despite wearables shipments increasing 8 percent year-over-year in the second quarter of 2017, Apple fell to third place, shifting just 2.7 million units.

It looks like Apple Watch had a monster holiday quarter

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Theater Mode finally makes its way to Apple Watch in watchOS 3.2 beta 1.
Apple Watch represented 80 percent of global smartwatch earnings, a report claims.
Photo: Ste Smith/Cult of Mac

Apple shipped six million Apple Watches in the last quarter of 2016, a new report claims — noting that this represented nearly 80 percent of total global smartwatch earnings.

In terms of Apple revenue, this equates to more than $2.6 billion out of the company’s total revenues of between $51.5 billion and $53.5 billion for the quarter — or approximately 5 percent of Apple’s revenue for the three months.

Apple remains No. 1 PC maker, despite falling sales

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Sell your MacBook to us, even if it's busted.
Apple reigns as the top PC maker, but it's a crumbling market.
Photo: Ste Smith/Cult of Mac

Apple has once again been named the No. 1 seller of PCs, based on shipments of just over 14 million units in the first three months of 2016.

The study comes courtesy of independent analysts Canalys, which claim that worldwide PC shipments — which it defines as being desktops, notebooks, two-in-ones and tablets — totaled 101 million units this quarter. That means that, broadly speaking, seven out of every 50 PCs sold bore the Apple brand.

Apple has already shipped almost 7 million Apple Watches

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apple-watch
On course to smash first-year Apple records.
Photo: Apple Watch

I wish I could have a failure like the Apple Watch!

Despite naysayers claiming the Apple Watch hasn’t taken off as Apple hoped, a new set of figures suggests that Apple has shipped close to 7 million Apple Watches since its launch — a figure which outstrips all other vendors’ combined smartwatch shipments in the past five financial quarters.