Apple Watch spanks the Swiss watch industry for real


Apple Watch Series 3
There's Apple Watch and then everyone else.
Photo: Apple

Apple Watch is absolutely dominating the traditional Swiss watch industry.

The latest reports on Apple Watch sales figures were released today and even though Apple hasn’t put out its own official numbers, it looks like Apple Watch outsold the entire Swiss watch industry combined during the last quarter of 2017.

Apple Watch 3 shipments reached new highs last quarter


apple watch
The Apple Watch is going from strength to strength.
Photo: Apple

Apple has yet to reveal exactly how many Apple Watches it has manufactured and sold, but according to market research firm Canalys the shipments figure is likely to have been 3.9 million units in Q3 2017.

That’s its strongest quarter so far in 2017, and enough that Apple retook the wearable device lead — with rivals Xiaomi and Fitbit shipping 3.6 million and 3.5 million bands, respectively.

Here’s why older models beat iPhone 8 last quarter


iPhone 8 Wireless Charging
The iPhone 8 wasn't Apple's top-shipping smartphone last quarter.
Photo: Ste Smith/Cult of Mac

The iPhone ranked as the world’s top shipping smart phone in the third quarter of 2017 — but the iPhone 8 didn’t even crack the top five.

Instead, older (and cheaper) iPhones dominated the list. That doesn’t mean iPhone 8 tanked, though. A variety of factors account for its relatively low numbers.

Pressure mounts on Apple Watch Series 3 as shipments fall


apple watch bands
Apple Watch Series 3 needs to be special.
Photo: Apple

Apple Watch Series 3 is under pressure to recapture a larger share of the wearables market after Apple was overtaken by Xiaomi and Fitbit last quarter.

Despite wearables shipments increasing 8 percent year-over-year in the second quarter of 2017, Apple fell to third place, shifting just 2.7 million units.

It looks like Apple Watch had a monster holiday quarter


Theater Mode finally makes its way to Apple Watch in watchOS 3.2 beta 1.
Apple Watch represented 80 percent of global smartwatch earnings, a report claims.
Photo: Ste Smith/Cult of Mac

Apple shipped six million Apple Watches in the last quarter of 2016, a new report claims — noting that this represented nearly 80 percent of total global smartwatch earnings.

In terms of Apple revenue, this equates to more than $2.6 billion out of the company’s total revenues of between $51.5 billion and $53.5 billion for the quarter — or approximately 5 percent of Apple’s revenue for the three months.

Apple remains No. 1 PC maker, despite falling sales


Sell your MacBook to us, even if it's busted.
Apple reigns as the top PC maker, but it's a crumbling market.
Photo: Ste Smith/Cult of Mac

Apple has once again been named the No. 1 seller of PCs, based on shipments of just over 14 million units in the first three months of 2016.

The study comes courtesy of independent analysts Canalys, which claim that worldwide PC shipments — which it defines as being desktops, notebooks, two-in-ones and tablets — totaled 101 million units this quarter. That means that, broadly speaking, seven out of every 50 PCs sold bore the Apple brand.

Apple has already shipped almost 7 million Apple Watches


On course to smash first-year Apple records.
Photo: Apple Watch

I wish I could have a failure like the Apple Watch!

Despite naysayers claiming the Apple Watch hasn’t taken off as Apple hoped, a new set of figures suggests that Apple has shipped close to 7 million Apple Watches since its launch — a figure which outstrips all other vendors’ combined smartwatch shipments in the past five financial quarters.

4.2 million Apple Watches shipped is latest analyst guesstimate


Apple Watch sales figures are basically analyst roulette right now.
Guessing Apple Watch sales figures is basically analyst roulette right now.
Photo: Jim Merithew/Cult of Mac

We’ll get our best — though still inconclusive — estimate of how the Apple Watch is doing later today, when Apple has its quarterly earnings call. Ahead of that, though, analysts are continuing to churn out their own figures regarding how Apple’s debut wearable device is faring thus far.

The latest people to play analyst roulette are research firm Canalys, who peg Apple Watch shipments at a very respectable 4.2 million units, meaning that Apple “easily overtook Fitbit, Xiaomi and all the smart watch vendors, despite the Apple Watch’s significantly higher pricing.”

If You Count Tablets As PCs, Apple Lost 12% Marketshare Last Quarter



We’re living in a post-PC age. You know it. I know it. Steve Jobs knew it when he coined the phrase three years ago at the original iPad launch event, and of course, it was the iPad that was in many ways the final nail in the coffin of decades of PC market growth.

Apple’s still the number one PC maker by unit sales, but even the growth of the Mac has been shrinking, while other PC Makers numbers are in freefall. Analysis firm Canalys, which does a lot of business analyzing PC sales, made a bizarre decision a while back to inflate their numbers by including tablets as PCs.

Even by that measure, though, Apple’s still the number one “PC” maker. But because Apple hasn’t released an iPad or iPad mini so far this year, they find that the “PC” Market was flat in Q2 2013.