September 13, 2013: Apple and Samsung head back to court to determine how much the Korean company must pay Cupertino for copying the iPhone.
Apple asks Samsung for $379 million in damages for ripping off key iPhone technical and design features. Cupertino arrives at that number based on lost profits, royalty rates and the $3.5 billion worth of copyright-infringing devices Samsung sold during the period.
Let the battle commence!
Apple’s war with Samsung officially kicked off in August 2010, when Apple executives visited Samsung’s HQ in Seoul, South Korea, and gave a presentation with the title, “Samsung’s Use of Apple Patents in Smartphones.”
The launch of Samsung’s Galaxy S smartphone, which “borrowed” much of its look and feel from the iPhone, triggered the intervention.
The most obvious patented tech lifted from the iPhone included features like “pinch to zoom” and “rubber-banding,” which made the display bounce slightly when users tried to scroll past the bottom of a page.
Things moved quickly after the August 2010 meeting, and before long the two companies wound up in court. By July 2012, Apple and Samsung faced off in more than 50 lawsuits around the world.
Samsung employed its usual tactics. It filed constant counter-lawsuits, hoping to delay the eventual outcome while buying time to build its own brands.
While Samsung won verdicts in South Korea, Japan and the United Kingdom, Apple won a $1.05 billion ruling in the United States. But the following March, U.S. District Judge Lucy Koh slashed $450 million from the $1 billion awarded to Apple after deciding the jury miscalculated the damages.
The November lawsuit was intended to work out the exact level of damages. Apple asked for $379 million, while Samsung countered by saying it owed just $52 million.
The Apple vs. Samsung battle continues
Neither side seems willing to throw in the towel.
In a recent ad, the South Korean tech giant accused Apple of copying some of Samsung’s latest smartphone innovations.
Who do you think is winning the smartphone battle between Samsung and Apple here in 2017? Let us know in the comments below.