Top Mac software maker embraces Windows, changes name

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imaging software
Skylum Software takes the Macphun out of its name.
Photo: Macphun

Apple-centric software company Macphun had reached more than 20 million downloads of its imaging apps and grew so much, it recently began offering its products to Windows users.

So a name change was inevitable.

The once Mac-centric company is planning a switch to SKYLUM Software by early 2018. The new moniker comes as the 7-year-old company makes a push to be a complete alternative to the software that’s on the computer of most photographers, Adobe.

This summer, Macphun released PC versions of two of its most popular products, Aurora HDR and Luminar. Next week, Macphun is expected to announce a new version of Luminar, the all-in-one editing software, that is expected to offer a new range of features. Under the SKYLUM name next year, the company will also launch a digital asset manager (DAM) to rival Adobe Lightroom.

Macphun Luminar
Luminar is Macphun’s all-in-one photo editing software.
Photo: Macphun

“We think the name is a better fit since we’re no longer a Mac-only developer,” CEO Alex Tsepko said in a blog post this morning on the Macphun website. “Luminar is not yet an Adobe alternative, and we will work hard to make it better.”

Luminar is still in Beta form for PC but has already been downloaded by more than 270,000 Windows users.

Macphun is showing off a sneak preview of Luminar 2018 at this week’s PhotoPlus Expo
in New York.