Top Mac software maker embraces Windows, changes name

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imaging software
Skylum Software takes the Macphun out of its name.
Photo: Macphun

Apple-centric software company Macphun had reached more than 20 million downloads of its imaging apps and grew so much, it recently began offering its products to Windows users.

So a name change was inevitable.

The once Mac-centric company is planning a switch to SKYLUM Software by early 2018. The new moniker comes as the 7-year-old company makes a push to be a complete alternative to the software that’s on the computer of most photographers, Adobe.

Macphun photographers to get retooled Aurora HDR 2018

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AuroraHDR2018
Aurora HDR from Macphun will soon have a new interface and great power.
Photo: Trey Ratcliff/Macphun

Imaging software company Macphun today announced a faster, more powerful version of its popular Aurora HDR.

Available for pre-order next month, Aurora HDR 2018 includes a redesigned user interface, speed upgrades in RAW imaging processing and merging and masking performance, and a lens correction tool that fixes chromatic aberration, vignetting and other forms of distortion.

Macphun adds AI power to photo editing app

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neptune
Macphun adds artificial intelligence to Luminar with its Neptune update.
Photo: David Pierini/Cult of Mac

When Macphun entered the imaging software game, it wanted to make products as powerful as Photoshop, Aperture or Lightroom yet with fewer clicks to well-styled photos.

Today, Macphun released an update to its all-in-one editing app Luminar that can make a photo beautiful in still fewer steps.

How does one sound?

Macphun to offer software for Windows-based photogs

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Macphun brings its imaging software to Windows.
Macphun brings its imaging software to Windows.
Photo: Macphun

The imaging software company Macphun is about to make its products fun for photographers who use Windows.

The award-winning and, until now, Mac-centric company announced today it will launch a public beta version of its all-in-one photo editing software Luminar for Windows this July.

Macphun tools will make photos look like tintype relics

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macphun
HEADING
Photo: David Pierini/Cult of Mac

I keep telling myself I’m going to buy an old wooden camera with a brass barrel lens and take one of those workshops where I learn some 19th-century photographic process. But I know myself. The steps are exacting and tedious, the chemistry complicated and my patience and attention for such details could fit in a pixel.

So when imaging software company Macphun developed a beautiful set of one-click presets that emulate tintypes and other old photo finishes, I felt like I found a process I could master.

Photo app Luminar blends power and simplicity [Review]

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Luminar will help you replace the picture you took with the picture you saw.
Luminar will help you replace the picture you took with the picture you saw.
Photo: David Pierini/Cult of Mac

Musicians who can’t read sheet music play by ear. What about a photographer who doesn’t fully understand the science behind imaging software?

That’s me and I’d call myself a fiddler. When it comes to toning an image in Adobe Photoshop, I don’t analyze the spikes on a histogram or adjust pixel color values. I fiddle with a picture until it looks right.

Macphun seems to design photo imaging programs with my brain in mind. Its newest app, an all-in-one program called Luminar lets photographers of all levels quickly improve the look of a photograph without even knowing how certain tools work.

Photo-editing Mac app Luminar adds support for MacBook Pro’s new Touch Bar

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Luminar
Luminar, photo editing software by Macphun, can now be controlled on the new MacBook Pro Touch Bar
Photo: Macphun

Macphun, creator of sophisticated imaging software for Mac-centric photographers, has updated its new Luminar app to support the MacBook Pro’s Touch Bar.

Luminar is all-in-one photo-editing software with more than 300 tools, include simple presets, to bring a finished style to the work of photographers of all skill levels. It was launched last month.

Luminar takes the negatives out of photo editing

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Macphun Luminar
Luminar by Macphun shows its might with simple pre-sets and slider bars.
Photo: Macphun

If Apple has made photography for the masses easy, then Macphun wants to knock down remaining barriers that might keep some from using software to bring creative style to those photos.

It’s latest Mac-based photo editing software, Luminar, is its first all-in-one app that will include a variety of features to help photographers of all levels make corrections and bring creative finishing to their images.

Macphun makes its HDR app more dynamic

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Aurora HDR 2017 pulls a beautiful and natural image from the brink of dullness.
Aurora HDR 2017 pulls a beautiful and natural image from the brink of dullness.
Photo: Serge Ramelli/Macphun

The iris in the human eye sees more than what your camera records. Photo-imaging software company Macphun seemed to solve this problem last year with Aurora HDR, an easy-to-use tool that gives a final photograph the luminosity experienced by your eye.

On Wednesday, Macphun rolled out a new version of the software that can make a single natural-looking image from three exposures in as little as one click.