Apple-centric software company Macphun had reached more than 20 million downloads of its imaging apps and grew so much, it recently began offering its products to Windows users.
So a name change was inevitable.
The once Mac-centric company is planning a switch to SKYLUM Software by early 2018. The new moniker comes as the 7-year-old company makes a push to be a complete alternative to the software that’s on the computer of most photographers, Adobe.
Imaging software company Macphun today announced a faster, more powerful version of its popular Aurora HDR.
Available for pre-order next month, Aurora HDR 2018 includes a redesigned user interface, speed upgrades in RAW imaging processing and merging and masking performance, and a lens correction tool that fixes chromatic aberration, vignetting and other forms of distortion.
I keep telling myself I’m going to buy an old wooden camera with a brass barrel lens and take one of those workshops where I learn some 19th-century photographic process. But I know myself. The steps are exacting and tedious, the chemistry complicated and my patience and attention for such details could fit in a pixel.
So when imaging software company Macphun developed a beautiful set of one-click presets that emulate tintypes and other old photo finishes, I felt like I found a process I could master.
Musicians who can’t read sheet music play by ear. What about a photographer who doesn’t fully understand the science behind imaging software?
That’s me and I’d call myself a fiddler. When it comes to toning an image in Adobe Photoshop, I don’t analyze the spikes on a histogram or adjust pixel color values. I fiddle with a picture until it looks right.
Macphun seems to design photo imaging programs with my brain in mind. Its newest app, an all-in-one program called Luminar lets photographers of all levels quickly improve the look of a photograph without even knowing how certain tools work.
If Apple has made photography for the masses easy, then Macphun wants to knock down remaining barriers that might keep some from using software to bring creative style to those photos.
It’s latest Mac-based photo editing software, Luminar, is its first all-in-one app that will include a variety of features to help photographers of all levels make corrections and bring creative finishing to their images.
The iris in the human eye sees more than what your camera records. Photo-imaging software company Macphun seemed to solve this problem last year with Aurora HDR, an easy-to-use tool that gives a final photograph the luminosity experienced by your eye.
On Wednesday, Macphun rolled out a new version of the software that can make a single natural-looking image from three exposures in as little as one click.