Pokémon Go just keeps on, well, going — with the latest figures from App Annie claiming that it has been installed upwards of 100 million times, and that the game is currently raking in more than $10 million per day.
It almost goes without saying, but these are some phenomenal numbers. It also shows little sign of slowing down, with 25 million of those 100 million downloads (across both iOS and Android) coming in the last part of July and the first day of August.
Interestingly, App Annie’s report suggest that Pokémon Go isn’t having a negative impact on other apps, either. “By now, it should be clear that Pokémon Go’s launch was a watershed moment for [augmented reality] and its success has not come at the expense of other mobile games or apps,” the report notes. “Instead, it has opened up new engagement and revenue opportunities for the entire app ecosystem by creating a model to close the online-to-offline (O2O) loop.”
While there was no doubting how popular Pokémon is, it’s certainly been astonishing to see just how quickly the Go phenomenon has become part of the pop culture consciousness. If you haven’t yet had the opportunity to try the game, check out our handy tips page to get some pointers on how to go about catching ’em all!