The Apple Store app is getting a big redesign


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Shopping for Apple stuff on iPhone is about to get better.
Photo: Milo Kahney/Cult of Mac

A major redesign is coming soon to the Apple Store iOS app that will bring Amazon-like shopping suggestions to users based on customers’ buying history.

Apple’s redesign will reportedly include a new “For You” tab that suggests products based on previous orders, arming the tech giant with a new tool to create more sales right before the launch of the iPhone 7 in September.

“The updated retail app could be rolled out in the next two weeks,” according to Mark Gurman at Bloomberg, citing “people familiar with the intended revamp.”

Both iPhone and iPad owners will be able to take advantage of the new features and interface of the revamped app when it launches.

Apple’s new recommendation features could mark a big departure from the company’s resistance to mine user data for extra revenue. While the company has made recommendations in music-streaming, this would be the first time where it’s making recommendations for products.

The report doesn’t mention if Apple will eventually bring the feature to the web version of the online Apple Store, though if it’s successful, it’s probably only a matter of time until Apple adds it to all of its store fronts.