Instagram’s gorgeous new logo comes with revamped iPhone app

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It's about time!
Photo: Instagram

Instagram is rolling out a brand new user interface on iPhone that ditches bright colors to make your photos look even prettier… but no one really cares about that. The real news is the brand new logo that comes with it.

Filled with beautifully bright colors like a sweet acid trip, it’s the first new logo Instagram has had since it launched five years ago, and it replaces the familiar retro camera, which was starting to look a little long in the tooth.

Apple ditched skeuomorphic design with iOS 7 in 2013, shortly after it gave Scott Forstall the boot and put Jony Ive in charge of software design. Most app makers (and rival companies) were quick to follow suit — except Instagram. But it has finally caught up.

Instagram’s new logo is a much better fit for today’s smartphone software. It’s a whole lot cleaner, and it looks right at home on an iPhone home screen, alongside Apple’s own brightly-colored icons. It even makes your Android app drawer look good (almost).

Instagram has also updated its icons for Layout, Boomerang, and Hyperlapse to follow the same theme, so you’d better get used to it.

Inside the Instagram app, there’s a new monochrome user interface that was first spotted back in April. Blues bars have been banished in favor of a design that’s almost entirely black and white. It “puts the focus on your posts and keeps your features in the same place.”

Instagram's new UI on iPhone and Android.
Instagram’s new UI on iPhone and Android.
Photo: Instagram

“Thank you for giving this community its life and color,” reads an update on the Instagram blog. “Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.”

So far, reaction to Instagram’s changes has been mixed. Many, myself included, think they look great, and were long overdue. But there’s a vocal bunch of social media (who’d have thought it!) who hate it.