The iPhone 6s isn’t even out yet, and already luxury goods companies are preparing to give folks with way too much money the chance to preorder their next-generation Apple handset in 24-karat gold.
Hot off the mark is Goldgenie, which is currently letting customers register their interest in an exclusive luxury box set containing both a gold-plated iPhone 6s and a gold Apple Watch.
On its website, the company says:
“As soon as the new iPhone 6s launches, Goldgenie will be offering its signature luxury customised versions of this highly anticipated smartphone. The iPhone 6s will be available in lustrous finishes of 24K Gold, Rose Gold and Platinum in Goldgenie’s classic elite models with a mirror like shine.
Customers will also be able to have their luxury customised iPhone 6s personalised with a laser engraving of their choice. The luxury customised iPhone 6s will be available on its own or as part of a gift set with a matching luxury customised Apple Watch. Make sure to register your interest to be the first to know when we launch the collection.”
Currently the website shows a countdown to 2 p.m. British Summer Time on August 31. It’s not entirely clear why this is, since everything we’ve heard so far suggests the iPhone 6s won’t be announced until September 9.
If Goldgenie is anything like other gold-plating services, it doesn’t have an inside track on what’s happening at Apple, but rather follows the news the same way everyone else does — which makes the timing more than a little odd.
There’s also no price listed for the set, although a gold-plated iPhone 6 bought through Goldgenie costs £2,000 ($3,150) and a gold-plated Apple Watch costs the same.
Goldgenie’s not the only company to offer gold-plated iPhones. Rival companies include Gold & Co, whose work we have previously profiled, and luxury jewelry house Perla Penna, whose custom gold iPhones regularly pay tribute to Vladimir Putin.
Still, Goldgenie looks like it’s determined to be first to market with the gold iPhone 6s — and that’s got to count for something at the country club, while you’re chomping down on your gold-plated lobster, right?