CollegeHumor explains the $10,000 Apple Watch’s ‘killer app’

By

This
The Apple Watch Edition's most useful app might be quickly showing people how much cash you have. Photo: Apple

As soon as Tim Cook announced that the Apple Watch Edition starts at $10,000, you could practically hear the scratch of jokes being written. This one, by YouTube’s CollegeHumor channel, is among the best so far. It describes the “groundbreaking” feature of letting wearers reveal with a single flash of the wrist that they have crazy amounts of money to spend.

Faux-Apple ads are well worn by now, to the point where they practically qualify as a comedy subgenre on their own. A few things made me chuckle about this one, however — from Jony Ive’s pronunciation of “aluminium,” to the foolproof method employed by the actor playing Tim Cook to check that he’s still rich.

Check out the video below.

If I might make one request of parody video makers, though, with a total overload of Jony Ive impressions online, can’t people start working on their Tim Cook impressions a bit more? The guy’s been running the show at Apple for years, and I’ve still to hear a spot-on impersonation.