Over 40% Of iPad Owners Plan To Buy iPad 3, But They Want It To Be Cheaper [Report]

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image courtesy of CNN
image courtesy of CNN

Hype for Apple’s third-generation iPad has reached a fever pitch leading up to tomorrow’s announcement. A whole lot of people are eager to see how Apple will leapfrog the rest of the tablet market yet again.

When we asked Cult of Mac readers if they plan to buy the iPad 3, over 50% of you answered with a resounding yes. A new survey indicates that over 40% of online shoppers in the U.S. also plan to spend their hard earned cash on the next iPad, but they want something from Apple in return: cheaper prices.

The PriceGrabber shopping site conducted a survey of 1,829 U.S. online shopping consumers to determine demand for the upcoming iPad. 52% of the surveyed tablet owners already owned an iPad, and 42% of those consumers said they plan to buy the new one when it becomes available. 39% of those surveyed said they plan to purchase the next iPad before the end of this year, with only 11% saying they plan to buy within the first week of its release.

Interestingly, the feature people wanted to see the most was a price reduction. 54% said they wanted Apple to lower the price of the third-gen iPad, indicating that there is a certain segment of the tablet market Apple hasn’t penetrated yet. The Amazon Kindle Fire currently dominates the lower-end tablet void that an iPad Mini could fill, but it will all depend on if Apple decides to go in such a direction. There have been rumors that a 7-inch iPad will be introduced later this year.

The second most requested feature was better batter life, even though the iPad 2 sports one of the most impressive batteries for any tablet in its field. People also wanted to see Apple add an SD card slot for data and photo storage. A better camera, A6 processor, and HDMI port were all requested features also.

If you haven’t already, make sure to check out What We Expect From Apple’s iPad 3 Announcement Tomorrow.There’s certainly a lot that could happen.

What’s the one feature you want to see most in the next iPad?

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12 responses to “Over 40% Of iPad Owners Plan To Buy iPad 3, But They Want It To Be Cheaper [Report]”

  1. Shane Bryson says:

    Well no duh they want it cheaper! Would you expect them to want it to be more expensive? Alex, that’s two articles today that never deserved to be published. Kudos. 

  2. neena_n says:

    Obviously, paying less for more is attractive – but in regards to the iPad 3, I think cheaper is even more attractive, because the potential is out there for every family to own multiple units of the iPad. The kids can use them for school, and mom and dad can use them for work and home. The possibilities are only limited by the cost.

    As the iPad becomes more mainstream, cost becomes a bigger factor.

  3. Christopher Turcotte says:

    I don’t think cost have ever been a factor for Apple. Most people who buy Apple products dish the money out knowing that they are getting a great product. I have the first generation iPad. I will not be getting the next generation iPad; I have no need for it. It still runs great. If people have paid $499 for the first and second generation iPad’s. I’m pretty sure they’ll pay it again for the iPad 3 (HD or whatever they are going to call it).

  4. CharliK says:

    Folks always want to spend less. There is no relationship to lost markets on that. Especially when thy themselves admit thT they will still buy no matter what

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  8. Richard Swanson says:

    Everyone wants it cheaper…..and made in USA. Not going to happen.

  9. mikerod says:

    It is already less expensive. The iPad was supposed to have originally retailed for something close to a thousand dollars.

  10. Un_FollowMe says:

    no shit! 

  11. poppa1138 says:

    everyone would like any product cheaper,to cut cost can anyone here who owns a iPad  already tell me  should I buy Applecare when I buy a iPad??

  12. aquraishi says:

    I want peace on earth and military spending to drop to zero so we can devote more $ to mining asteroids and checking out Europa.

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