SAN FRANCISCO, MACWORLD/IWORLD 2012 — Here is some video of the big drum circle that wrapped up Macworld. Such a great way to end a conference!
Macworld is done, but we’ll have the remainder of our show posts tomorrow.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — There seems to be more beautiful models here at Macworld than ever. Models are a great asset for companies. Especially the newer companies. I spoke to a few girls this afternoon to get some insight into their job.
This is what they told me…
SAN FRANCISCO, MACWORLD/IWORLD 21012 — Silo Ink’s refillable ink cartridges are the last inkjet cartridges you’ll ever buy, according to the company. It offers a lifetime replacement guarantee to back that up.
Once installed, the cartridges are refilled from bottles of ink, which cost about $15 and are good for 10 refills. A special chip that makes the cartridges appear as new to the printer after a refill.
A set of refillable cartridges cost between $100 and $200, depending on how many you need for your printer.
Here’s a quick look at the system, which is being showcased here at Macworld.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — One of the closing events from the first day at Macworld / iWorld was the RapidFire session. If you wanted to learn about one cool thing about a variety of Apple-related stuff, it was the place to be.
Each presenter delivered a quick-paced talk that offered information, tips and tricks that shed some light on a little known or understood piece of software or hardware. The scope of the talks ranged from unconventional uses of Photo Booth to how to fix some of your Apple devices on your own, but here were the ones that I felt were the best of the bunch.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — I spent the afternoon on the floor hunting down unique products and people.
The show is about the same size as last year: about 300 exhibitors. It’s not all iPhone cases, as it has been in years past. There are some interesting products tucked away, especially at the edges of the show floor. There are also plenty of booth babes. If you’re into that sort of thing.
Counterintuitively, for the fourth year running, the winners of 148Apps annual “Best App Ever” contest have just been announced at Macworld / iWorld 12012. And my girlfriend’s going to be positively giddy, because the app that she’s spent most of the last year grinding her fingers down to the bone playing has won: Halfbrick Studio’s Jetpack Joyride!
SAN FRANCISCO, MACWORLD / iWORLD 2012 — Talking on stage about her love of technology and gadgets, New Yorker writer Susan Orlean rhapsodized her iPad, and told how she converted her husband to Apple technology.
A self-confessed geek, Orlean told how the iPad solved all the problems she had with working and traveling with technology. She had a Danger Sidekick, but would go nuts taking notes on it. She finds her MacBook too heavy to carry all day.
She also not afraid of losing or damaging her iPad. “I can it take with me to take notes but it won’t have my life on it if it gets lost or stolen,” she said. “It solved all of my problems.”
And her favorite app?
Above: Macworld organizer Paul Kent on why the show is being rebranded as iWorld 2012.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — In an era when trade shows are almost extinct, Macworld is a dinosaur. And that’s in a good way.
Now in its 28th year, Macworld has survived when other trade shows haven’t. That’s largely because the show has been quick on its feet, switching focus and venues as times have changed. It’s transformed from a business-to-business show into a consumer-oriented one.
This week, the focus is entirely on end users, as Macworld attempts to rebrand itself iWorld. It will be about the Apple-oriented lifestyle, highlighting apps, art and music. Attendees can see what people are doing — or they can do themselves — with their devices.
In the video above, organizer Paul Kent talks about the transformation into iWorld. Below, he explains what to expect at the show this week.
This year’s edition of Macworld, taking place January 26-28, is shaping up to be a bit of a departure from Macworlds of the past. 2012 is a year of evolution for the event, now branded as Macworld/iWorld.
And that evolution begins tonight with a blast.
Apple has a treat in store for us in 2012, according to one Digitimes report, which claims the Cupertino company will release not one but two new iPad models, one of which will boast more than twice the battery capacity of the current model, with a 5- to 8-megapixel camera.
Although for many years Macworld was the place where Apple showed off their new products, the company decided to orphan the expo in January 2009, claiming trade shows were now superfluous with the dawning of the Internet.
Of course, Macworld’s recreated itself since then as a place for third-party companies to show off their wares, but as Apple has increasingly emphasized its iOS side of the business, the Macworld name has started seeming anachronistic.
You probably won’t be surprised what Macworld’s organizer’s are renaming the conference. You may be surprised at what a charmless mouthful it all is, though.
