Apple’s holiday RED campaign pushes total AIDS donations past $100 million


Apple Store logos went RED for World Aids Day. Photo: Apple
Apple Store logos went RED for World Aids Day. Photo: Apple

Apple’s World AIDS week campaign has earned a big donation for Bono’s Product RED charity this month. The holiday project RED promotions that ran during two of the busiest shopping days of the year – Black Friday until Cyber Monday – raised more than $20 million, according to an internal email obtained by Recode.

Tim Cook sent employees an email revealing that along with raising another $20 million, the iPhone maker has donated over $100 million for Product RED to fight AIDS in Africa.

(RED) says Bono was just joking about Apple’s ‘modesty run amok’


Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

U2 frontman Bono blasts Apple for ‘modesty run amok’

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Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.

Square’s (RED) Card Reader Takes A Swipe At AIDS



Apple has been a long time supporter of Project RED by selling special edition products that help the charity, but now you can help fight AIDS just by swiping credit cards on your iPhone.

Project RED announced today that it teamed up with Square to launch the new SQUA(RED) Reader. The red credit card reader costs $10, 97.25% of which goes straight to the Global Fund to fight AIDS.

Apple Store Logos Around The World Turn Red For World Aids Day


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December 1st is World AIDS Day, a movement that raises awareness for the fight against HIV. Apple is honoring the cause by tinting Apple store logos around the world red.

“We are marking #World AIDS Day by turning Apple’s logo red,” tweeted Apple CEO Tim Cook. “Together we can achieve an AIDS free generation.”