All items tagged with "AIDS"

(RED) says Bono was just joking about Apple’s ‘modesty run amok’

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Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

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U2 frontman Bono blasts Apple for ‘modesty run amok’

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Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.

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Square’s (RED) Card Reader Takes A Swipe At AIDS

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Apple has been a long time supporter of Project RED by selling special edition products that help the charity, but now you can help fight AIDS just by swiping credit cards on your iPhone.

Project RED announced today that it teamed up with Square to launch the new SQUA(RED) Reader. The red credit card reader costs $10, 97.25% of which goes straight to the Global Fund to fight AIDS.

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Apple Store Logos Around The World Turn Red For World Aids Day

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December 1st is World AIDS Day, a movement that raises awareness for the fight against HIV. Apple is honoring the cause by tinting Apple store logos around the world red.

“We are marking #World AIDS Day by turning Apple’s logo red,” tweeted Apple CEO Tim Cook. “Together we can achieve an AIDS free generation.”

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Bono Announces Over $65 Million Was Raised By Apple For Product (RED) AIDS Effort

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U2 frontman and AIDS activist, Bono was on hand at the Clinton Global Initiative meeting where he announced that his Product (RED) partner Apple has raised over $65 million for the charity organization.

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Jony Ive And Bono To Auction Solid Gold EarPods And More To Fight AIDS

That's 'Sir' Jonathan Ive to you.

Sir Jony Ive and famed designer Marc Newson have teamed up with Bono to a mega-auction of fancy master-pieces of design that will be sold to benefit (RED). Among the list of items up for grabs is a custom pair of Apple EarPods made of solid rose gold.

Jony and Marc actually did all the curation of the collection themselves over the past year, as well as collaborating on two custom made items – a  Leica Digital Rangefinder Camera, and an  aluminum desk produced by Neal Feay Studios. A total of 40 items will be auctioned off, including pieces from space travel, lighting, contemporary art and rare automobiles.

Here’s what Jony had to say about his contribution:

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