U2 frontman and AIDS activist, Bono was on hand at the Clinton Global Initiative meeting where he announced that his Product (RED) partner Apple has raised over $65 million for the charity organization.
Bono at #CGI2013 on @RED partners: "Apple is certainly leading the crew" Thank you Apple for raising over $65 million to fight AIDS.
Sir Jony Ive and famed designer Marc Newson have teamed up with Bono to a mega-auction of fancy master-pieces of design that will be sold to benefit (RED). Among the list of items up for grabs is a custom pair of Apple EarPods made of solid rose gold.
Jony and Marc actually did all the curation of the collection themselves over the past year, as well as collaborating on two custom made items – a Leica Digital Rangefinder Camera, and an aluminum desk produced by Neal Feay Studios. A total of 40 items will be auctioned off, including pieces from space travel, lighting, contemporary art and rare automobiles.
Here’s what Jony had to say about his contribution: