Apple Store logos turn red in support of World AIDS Day | Cult of Mac

Apple Store logos turn red in support of World AIDS Day

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Apple Store in Hong Kong show support for World AIDS Day.
Apple Store in Hong Kong show support for World AIDS Day.
Photo: Lorraine Ng/Instagram

For the fifth year in a row, Apple Stores across the globe are showing their support for World AIDS Day today by turning their logos red.

The global event is used to raise awareness about the ongoing fight against AIDS and help fundraising efforts in the race to find a cure for the disease that has already killed 39 million people.

Apple is promoting the event at physical retail stores as well as on its website with a giant banner advertising the company’s (PRODUCT)RED accessories for iPhone, iPad, and Apple Watch.
red

Leather (PRODUCT)RED cases for the iPhone 6s and iPhone 6s Plus were revealed by the company yesterday, along with an App Store with iOS developer SuperCell. iOS users that play Clash of Clans, Boom Beach, and other games can buy special limited edition items in the apps, with the proceeds going to the Global Fund to fight AIDS.

Apple has been a big contributor to the fight for an AIDS-free generation since the days of Steve Jobs. Over $320 million has been raised for the Global Fund since its creation, with $100 million provided just by Apple.