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About Luke Dormehl

Luke Dormehl Luke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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World’s first 24-karat gold iPhone 6 is ready for masters of the universe

Photo: GOLDS & Co

Think your iPhone 6 is a head-turner? Try one plated in 24-karat gold. Photo: Gold & Co.

While the rest of us waited to get an iPhone 6 over launch weekend, an elite few were anticipating an exclusive variant: a custom 24-karat gold version of Apple’s next-generation handset.

The waiting list of exclusive customers includes music industry heavy hitters, boxing champ Floyd Mayweather Jr., Russian oligarchs and practically every royal family member in the United Arab Emirates — people for whom nothing short of a gold iPhone 6 is acceptable.

“Believe you me, we have a lot of very big-name clients, but we don’t like to publicly reveal their names,” says Amjad Ali. “As a British company, we just don’t think it’s the polite thing to do.”

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Apple sold 10 million+ iPhone 6 and 6 Plus handsets over launch weekend

Apple's biggest ever iPhone is set to receive its biggest ever order. Photo: Apple

Apple’s biggest ever iPhones achieved its biggest ever sales this weekend. Photo: Apple

After an “unprecedented” order for manufacturers, record-breaking preorders, and a monster first day on sale, how did the iPhone 6 and 6 Plus do over its first weekend?

Incredibly well, says proud parent Apple, which put out a press release this morning noting that more than 10 million new iPhone 6 family devices were snapped up by customers at the weekend – signalling a new record for Apple.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Tim Cook is quoted as saying. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”

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Foxconn CEO unimpressed by his iPhone-building robot army

The Rumor: Foxconn is enlisting an army of robots to help assemble the iPhone 6. The Verdict: The robo-revolution is here. To speed up iPhone assembly, Foxconn has created 10,000 ‘Foxbots’ that can assemble around 30,000 iPhones each. Robots have been used to help automate the assembly process for years, but this is the biggest investment Foxconn has made yet, with each Foxbot costing around $20,000 - $25,000 a piece.

Photo: 20th Century Fox

It looks like Apple manufacturer Foxconn may not be entirely ready to displace its human workforce in favor of robots just yet.

According to a new report coming out of the Taiwanese media, Foxconn’s CEO Terry Gou is disappointed by the company’s current generation of so-called “Foxbots,” which supposedly fell short of expectations in terms of both proficiency and flexibility.

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Tim Cook talks sustainability at today’s Climate Week NYC event

Tim Cook has pushed the green agenda during his time as Apple CEO.

Tim Cook has pushed the green agenda during his time as Apple CEO.

Tim Cook is set to take to the stage today as part of the opening ceremony of environmental event, Climate Week NYC, in New York.

The event is focused on driving change in business practices relating to the environment – particularly in terms of lowering carbon emissions.

Cook is one of several speakers who will appear at the event, alongside the Secretary-General of the United Nations, the President of World Bank, and executives from IKEA and Bloomberg.

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Video shows how black market took over the iPhone 6 lines

Photo: Casey Neistat

Photo: Casey Neistat

In many places around the world, around the first 50 people in line waiting for the iPhone 6 and 6 Plus last week appeared to be resellers – looking to make a quick (and relatively easy) buck selling Apple’s next generation iPhone on the gray/black market.

While we definitely noticed the phenomenon, YouTube filmmaker Casey Neistat took his camera out on the streets of New York to interview and film the crowds gathered waiting for the new handsets at various Apple Stores around the city.

“Gone are the spirit and excitement from years past,” Neistat observes. “These lines are now about something else entirely.”

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Apple beats Aston Martin to be named ‘Coolest Brand’

Photo: Apple

Sorry James Bond: the iPhone’s cooler than your Aston Martin. Photo: Apple

Following on from a great weekend for its iPhone 6 and 6 Plus handsets, Apple has been named the coolest brand in Britain for the third year running.

The CoolBrands list is voted for by 2,000 consumers, alongside a panel of 37 people described as “key influencers” — including models Sophie Dahl and Jodie Kidd, and the fashion designer Julien Macdonald.

Voters are asked to consider a brand’s style, innovation, originality, authenticity, desirability and uniqueness when making their choices.

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New iPhone 6 fingerprint sensor fooled on day one (but don’t panic)

Touch ID

Photo: Apple

The iPhone 6 has been out for less than a day and already would-be hackers are suggesting that its Touch ID fingerprint sensor can be tricked — thanks to a lifted fingerprint and some latex.

The video, posted to YouTube by Security Research Labs, comes with a description noting that, “Although it was shown immediately that the previous iPhone model’s Touch ID could not stand up to rudimentary attacks, the same technology has been included again in the iPhone 6 without any improvement whatsoever.”

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Apple’s partner used familiar code-name for top secret payments project

Photo: Apple

Photo: Apple

Apple’s insistence on secretive behavior is well known. When it came to entering mobile payments with Apple Pay, that veil of secrecy didn’t drop for a second — with Apple insisting on some pretty stringent security measures, despite dealing with some of the giants of finance.

The code-name it chose for one of its partners on the project might strike you as a bit familiar, however — since it was later re-used as the name for Apple’s latest iteration of OS X.

“Our first code-name was Yosemite,” Barry McCarthy, president of Financial Services at FirstData, told me in an interview. “Later on when we found out that was also the name Apple had selected for its new OS, we changed it to Project Acadia, after another U.S. national park. We weren’t allowed to use or even say the name of the technology company we were working with — which was of course Apple.”

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Richard Branson claims to have invented iPod and iTunes as April Fool’s joke

Was a joke by Richard Branson responsible for helping turn around Apple's fortunes? (Credit: Virgin)

Was a joke by Richard Branson responsible for helping turn around Apple’s fortunes? (Credit: Virgin)

There are always going to be debates about who came up with an idea as transformative to Apple’s business as the iTunes and the iPod, but here’s one you may not have heard before: Richard Branson.

In a new interview with the i paper, the Virgin head honcho claims the concept behind Apple’s turnaround duo of inventions was originally made by him as a joke — only for Steve Jobs to take it seriously, and later go on to put it into action.

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Workers protest outside Apple Stores on iPhone 6 launch day

Protestors blocked the door

Protestors blocking the door of Apple’s flagship San Francisco retail store earlier this year. Picture: Julia Carrie Wong

In addition to the long lines of iPhone 6 customers, Apple Stores across the United States are going to see another group of people gathering today: protesting security workers.

The Service Employees International Union (SEIU) is planning to stage protests at more than 20 different Apple Store in the U.S., pushing Apple to provide full-time work benefits for for its security officers.

“We are asking tech companies like Apple to support good jobs for workers who contribute to their success,” SEIU spokesman Alfredo Fletes told SFGate.

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