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About Luke Dormehl

Luke Dormehl Luke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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Beyond touchscreens: Apple eyes touch-sensitive holographic displays

Photo: Star Wars

Photo: Star Wars

Apple is investigating touch-sensitive holographic displays for future Macs and iOS devices, according to a new patent published today.

As described, the patent would emulate the current touch-based interface for iPhones and tablets, only using near-field proximity in place of physical touch.

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Apple sues headphone maker who claims to be Beats co-founder

Photo: ROAM

Photo: ROAM

Having previously filed multi-million dollars suits against Chinese knockoff brands, Beats is now suing one of its own — or at least someone who claims to be one of its own.

In a lawsuit filed late last week, Beats filed false advertising and unfair competition lawsuit against inventor Steve Lamar. Lamar has been involved with ongoing lawsuits with Beats regarding whether or not he can claim ownership of the brand after first bringing the idea of celebrity musical artist-endorsed headphones to Iovine.

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EU tax probe could fine Apple 10% of earnings since 2003

applemoney

Preliminary findings by the European Commission have slammed Apple and Ireland for a so-called “sweetheart” tax deal which allowed Apple to avoid paying taxes by building up a massive offshore cash pile of $137.7bn in the country.

The deal dates back to 1991, and allowed Ireland to provide Apple with illegal state aid. Apple has had a base in the country since 1980.

In a statement, the European Commission said that “the Irish authorities confer an advantage on Apple,” and that this “advantage is obtained every year and ongoing.”

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How Steve Jobs prepared Apple for controversies like Bendgate

"You like me, they really like me!" Photo: Ben Stanfield/Flickr CC

“You like me, you really like me!” Photo: Ben Stanfield/Flickr CC

The infamous iPhone 6 “bending video” may have reached close to 47 million hits on YouTube, but Apple has seemingly escaped Bendgate without any lasting damage — just as it has with every “gate” incident before it.

In a new blog post entitled “The Joy of Apple Slamming,” former Apple ad exec Ken Segall (the man who named the iMac) explains how Jobs created a company able to withstand the kind of damaging rumors that would permanently damage lesser rivals.

The secret? Get people to really, really love you.

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Ex Apple CEO launches five new smartphones in the Middle East

1984 --- Steve Jobs and John Sculley --- Image by Ed Kashi/CORBIS

1984 — Steve Jobs and John Sculley — Image by Ed Kashi/CORBIS

Former Apple CEO John Sculley has launched a new lineup of budget smartphones in the Middle East — although he admits Steve Jobs would like not be enamoured with them.

“Steve being Steve would say, you can do alot better,” he told Gulf Business.

The range includes various animal-themed devices, including the Octopus S520, the Falcon S451, Hornbill S551, Wolverine S501, and Obi F240. They are being launched by India’s Obi Mobile, a budget smartphone brand, which John Sculley co-founded.

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Foxconn goes on massive hiring spree to meet iPhone 6 demand

Foxconn is struggling to fill its iPhone 6 orders.

Foxconn is struggling to fill its iPhone 6 orders.

Demand for the iPhone 6 and 6 Plus thanks to Apple’s “unprecedented” orders that iPhone manufacturer Foxconn is scrabbling to fill orders.

According to a new report from Digitimes, the Taiwan-based company is on a major hiring spree to fill posts at its plants in Shenzhen and Zhengzhou, China. The only trouble is it’s having a bit of difficulty in doing so, since assembly line work is no longer as attractive as it was previously for Chinese workers.

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Free app swaps New York subway ads for street art

Photo: NO AD

New York commuters can use a free app to virtually purge the subway of annoying advertisements. Photo: NO AD

If you’ve ever visited the subway platforms in the Big Apple, you know they’re plastered with advertisements. That’s where a free new app called NO AD comes in.

The work of Re+Public, a team of devs who use technology to “alter the current expectations of urban media,” NO AD is an augmented-reality app that strips the New York City subway system of its ads — and replaces them with art.

Just point your iPhone camera at a billboard and, hey presto, you’ll see it vanish and a piece of street art will seamlessly appear where there was once corporate propaganda.

Pretty neat, huh?

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Tim Cook’s alma mater fires up T-shirt Gatling gun

School spirit is seemingly alive and well at Tim Cook’s alma mater of Auburn University, courtesy of a, err, T-shirt Gatling gun.

The video appeared on YouTube, via Wall Street Journal Apple reporter Daisuke Wakabayashi, and shows free t-shirts being fired into the crowd at a recent Auburn Tigers game.

Two things leap out from the video. The first one: we hope no-one was hurt by what looks to be a military barrage of clothing. Secondly: was the above video shot using the new dazzling 240fps slo-mo feature of the iPhone 6?

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Microsoft copies Apple with Fifth Avenue flagship retail store

Photo: Apple

Photo: Apple

Microsoft has copied (or “been inspired by”) many, many Apple innovations over the years, and now it’s set to copy the location of its most famous Apple Store of all.

That’s right: the Windows maker is set to open up shop with a retail store just blocks from Apple’s iconic Fifth Avenue glass cube. The new “flagship” Microsoft Store will move into a location previously occupied by Fendi.

“This is a goal we’ve had since day one — we were only waiting for the right location,” Microsoft’s corporate vice president for retail stores said in a statement. “And now we have it.”

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EU plans to publish details of Apple’s alleged tax evasion

taxcodenanostewart

Apple could be made to repay unpaid tax in the EU. Photo: The Daily Show

Regulators are set to break down the reason tax deals given to Apple in Ireland violate EU laws, according to people familiar with the matter.

The European Commission began formal investigations into the tax avoidance issue back in June, and plans to publish its findings as early as today — with the claim that tax deals between Apple and the Irish government could fall under the heading of illegal state aid.

While Apple has yet to make a comment on the matter, the Irish government has spoken up; describing its position as “confident” that the Apple deal represents “no breach of state-aid rules.” It claims that it has already submitted a formal response to the European Commission, in which it addresses in detail “the concerns and some misunderstandings.”

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