Apple’s self-driving car filmed cruising California highway

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lexus
The 2015 Lexus RX450h is Apple's vehicle of choice.
Photo: Lexus

The first video footage of Apple’s self-driving car has already surfaced on the internet, just over a month after the company first received permission to drive on public roads.

Apple’s self-driving car is actually a Lexus RX450h outfitted with sensors powered by Apple’s own autonomous driving software. Video of the car in action reveals Apple’s project is already highway-worthy as the company races to catch up to its competition.

Watch it cruise the road with ease:

Apple launches new ‘Switch to iPhone’ ads and website

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Android users can jump to iOS with ease.
Android users can jump to iOS with ease.
Photo: Apple

Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.

The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.

New MacBook Pro gives Apple a Q1 sales bump

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Now's your chance to get a brand new MacBook Pro for FREE
The new MacBook Pro has been great for Apple's bottom line.
Photo: Apple

Despite a slow global market, Apple’s notebook sales experienced year-over-year growth last quarter, according to a new report that reveals the new MacBook Pro provided the company with a considerable bump in sales.

Notebook shipments were up 6.1% worldwide for the first quarter of 2017 with total shipments hitting 37.81 million units. That’s great news for manufacturers, but TrendForces’ latest findings show that a cool down period could be on the way.

Apple’s patented pizza box gets a hands-on review

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A thin crust pizza from Caffé Mac.
A thin crust pizza from Caffé Mac.
Photo: The Outline

Apple’s patented pizza box set the tech press on fire earlier this week when Wired took a behind-the-scenes look at the nearly finished Apple Park campus.

Even though the story packed tons of interesting details about the campus — like how it originally looked like a penis until Steve Jobs’ son intervened — the custom-designed Apple pizza box stole everyone’s attention. The box has actually been on Apple campus for a long time, but was never seen by the public until now.

Beautiful iOS 11 concept shows big changes iPad needs

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They call it
They call it "The Shelf".
Photo: Federico Viticci

Apple hasn’t exactly given the iPad first priority when it comes to iOS updates, but that could change next month at WWDC where the company is expected to unveil iOS 11.

Most of the iOS 11 concepts we’ve seen have been all about the iPhone, but iPad power-user Federico Viticci and Sam Beckett created a beautiful concept that shows some big and simple changes that would transform the iPad from a fun tablet into a pro machine. Features like Finder, Drag and Drop between apps, multi-channel audio and more are on display in the fantastic mockup.

Apple, if you’re reading this, please steal these features:

Tim Cook spotted testing glucose tracking on Apple Watch

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Cook
What's Tim hiding up his sleeves?
Photo: Jim Merithew/Cult of Mac

The next major breakthrough for Apple Watch is currently being tested by none other than Apple CEO and fitness freak Tim Cook.

A new report claims that Cook has been spotted walking around Apple’s corporate headquarters wearing a special Apple Watch attachment that could be a game-changer for people with diabetes.

Jimmy Iovine says free music streaming is screwing artists

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apple-music
Apple Music doesn't have a free tier.
Photo: Apple

Jimmy Iovine wants people to pay for music again and he’s got a plan that just might work: make free music streaming suck.

The Apple exec and music industry legend sat down for a new wide-ranging interview, during which Iovine lamanted that artists aren’t getting paid enough for their music anymore. And it’s mostly Spotify and YouTube’s fault.

Apple launches new ‘Today at Apple’ website for stores worldwide

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Apple's new website keeps you in the loop on classes in your area.
Apple's new website keeps you in the loop on classes in your area.
Photo: Apple

Apple is revamping its efforts to keep customers educated on all of its platforms today with the launch of a new website called ‘Today at Apple.’

The new sub site provides Apple fans with portal that shows all of the events, classes and other happenings at local Apple stores, giving users an easy way to sign up for the 4,000 sessions held across the globe each day.

Location-based stories are coming soon to Instagram

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Here's what Instagram location stories look like.
Here's what Instagram location stories look like.
Photo: Josh Constantine/TechCrunch

Instagram’s streak of sniping features from Snapchat isn’t about to stop with today’s new addition of Face Filters.

Location-based stories are set to be the next big feature Instagram adds to its toolset, only instead of just copying the way Snapchat curates stories, Instagram plans to tap into one of its ‘hidden gems’ to make stories a powerful tool for all users.