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About Alex Heath

Alex Heath Alex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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How to stream the Super Bowl for free to your iPad or iPhone

You don't need cable to watch the game on your iPad. Photo: NFL

You don’t need cable to watch the game on your iPad. Photo: NFL

This year’s Super Bowl will be streamed for free over the internet in full HD, no cable subscription required. Completely unbundling the big game is an effort on NBC’s part to promote its TV Everywhere service, which ironically requires a cable subscription.

11 hours of content will be streamed for free on game day, February 1. That includes the full game, commercials, halftime show with Katy Perry and Lenny Kravitz, and even an episode of The Blacklist.

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Why Apple Watch will wrap up luxury market in China

The Apple Watch modeled in Vogue China last October. Photo: Vogue China

The Apple Watch modeled in Vogue China last October. Photo: Vogue China

China’s elite class overwhelmingly prefers Apple products for gift giving, even more so than luxury fashion brands like Gucci and Chanel.

An interesting survey conducted by Hurun asked 376 Mainland Chinese millionaires about their buying habits, and their responses also bode quite favorably for the forthcoming Apple Watch.

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App Store is having a blowout sale on productivity apps

Screen Shot 2015-01-29 at 6.46.15 PM

Apple has really been upping its game with curated app collections, and today a slew of amazing productivity apps were put on sale as part of a new “Get Productive” roundup in the App Store.

It’s the most impressive collection of app deals we’ve ever seen in the store. Many of the included apps have been discounted by more than 50 percent.

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Jony Ive was ‘tormented’ with jealousy over Yahoo’s beautiful weather app

Photo: AddictiveTips

Jony Ive’s jealousy over Yahoo weather app yielded a startling imitation. Photo: AddictiveTips

One of the first projects Yahoo’s Marissa Mayer oversaw as CEO was the Yahoo Weather app. The app was so well received that it even ended up receiving a coveted Apple Design Award in 2013.

Apple also redesigned its stock Weather app to look just like it in iOS 7.

It turns out that it wasn’t a coincidence the two apps looked so similar. Jony Ive was “tormented” with jealously of Yahoo Weather’s design.

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Yahoo really wants to replace Google search in Safari

Yahoo has been vying for the default search spot in Safari, and 2015 might be the year it finally happens. Photo: Yahoo

Yahoo has been vying for the default search spot in Safari, and 2015 might be the year it finally happens. Photo: Yahoo

Thanks to contractual obligations that are purportedly ending this year, Google’s days as Safari’s search provider could be numbered. And Yahoo wants to take its spot.

During Yahoo’s quarterly earnings call yesterday, Marissa Mayer reiterated her interest in being Safari’s main search engine. “The Safari platform is basically one of the premier search deals in the world if not the premier search deal in the world,” she said in response to a question about Yahoo’s plans for search.

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Steve Jobs’ BFF flashes back to their groovy acid trips

This guy did LSD with Steve Jobs in college. Photo: CNNMoney

This guy did LSD with Steve Jobs in college. Photo: CNNMoney

What would it be like to drop acid with Steve Jobs?

Daniel Kottke was one of Apple’s first employees, but he knew Jobs from even earlier days at Reed College. The two bonded over their love for meditation and eastern spirituality at Reed. They also did a lot of LSD.

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Indie productivity app Alfred refuses to let Apple steal its thunder

Photo: Alfred

A new companion app called Alfred Remote makes it easy to control your Mac from an iOS device. Photo: Alfred

Well, there goes Alfred.

That’s the first thought I had when I saw the new Spotlight in OS X Yosemite. I feared Apple had basically made my favorite little app launcher obsolete (we nerds call it “sherlocked”).

I was wrong.

It’s six months later, and Alfred is doing just fine, thanks largely to a vibrant community built around its power features, or workflows. Spotlight may be able to quickly launch an app from anywhere, but Alfred can tell the weather, eject attached hard drives, and control your Nest thermostat.

And now, after five years on the Mac, Alfred is making the leap to iOS with a new companion app called Alfred Remote. Released today, it’s not going to be useful for most people, but serious Alfred users will love it. If anything, it’s evidence that you can still build a great app and community around core features offered by Apple.

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Apple’s blowout holiday earnings will set new company record

Tim Cook onstage at the 2014 WWDC. Photo: Roberto Baldwin/The Next Web

Strong iPhone sales will likely lead to record earnings. Photo: Roberto Baldwin/The Next Web

Apple is set to announce record-breaking earnings tomorrow for its 2014 holiday quarter. Apple projected making $63.5 billion to $66.5 billion in revenue, but Wall Street’s consensus is that the company will blow past its own guidance and report revenue closer to $68 billion.

That’s about $20 billion more than Google’s last three quarters of revenue combined.

Growth will likely be fueled by strong iPhone sales, although the Mac is also projected to reach record sales.

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New Apple partner IBM prepares for another round of layoffs

Tim Cook announcing Apple's partnership with IBM CEO Ginni Rometty last summer. Photo: Apple

Tim Cook with IBM CEO Ginni Rometty last summer. Photo: Apple

Update: Downplaying reports about the size of its impending layoffs, IBM says it will let go of only “several thousand people,” not the much-larger number reported by Forbes. We’ve updated this story and its headline to reflect IBM’s statements.

Things aren’t going well for IBM. Six months into its partnership with Apple, Big Blue is reportedly preparing for the largest corporate layoff in history.

After nearly three years of quarterly revenue decline, IBM is preparing to ax a staggering 111,800 employees, according to Forbes. Saying it does not respond to “ridiculous” rumors, IBM says the layoffs will be much smaller than that. How the layoffs will affect the company’s business with Apple remains unclear.

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