Nielsen: Oops! Actually, Only 9% Of iPad Owners Have Never Downloaded An App

Nielsen: Oops! Actually, Only 9% Of iPad Owners Have Never Downloaded An App

Remember last week’s report that said that almost one-third of all iPad owners had never downloaded an app?

We bought it — after all, the iPad is a compelling device right out of the box without ever plugging in a credit card company — but it looks like we were being overly credulous. Nielsen Group, who originally posted the numbers, has just released a huge honking update on their previous numbers… this time claiming that only 9% of iPad users have never downloaded an app.

Given that Nielsen’s entire business is built around surveys, polls and statistics, that’s a huge discrepancy… one that Nielsen has not yet seen fit to explain. That’s what you get when you go home to nurse a hangover early and leave the statistics to the intern, I guess.

Either way, the revised stats undoubtedly make Apple pretty happy. The App Store isn’t just part of the iPad experience… for 91% of customers, it’s synonymous with the iPad experience. There’s almost no one left for Apple to reach.

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About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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