| Cult of Mac

The most confusing and misused emoji will melt your brain


We have a winner: survey finds Woman Tipping Hand is most-confusing emoji.
We have a winner: Survey finds Woman Tipping Hand is the most-confusing emoji.
Photo: David Snow/Cult of Mac

Ever find yourself perplexed by the intended meaning of an emoji in a message? A recent survey suggests you’re not alone. Even on World Emoji Day (July 17), a lot of the little graphics have people scratching their heads and even offending each other.

Ukraine-based language-learning platform Preply sought to understand which emoji cause the most confusion and misuse — unintentionally or intentionally — among Americans. You can see the main findings below.

Apple hits 16 years at top of ‘world’s most admired companies’ list


Apple hits 16 years at top of ‘world’s most admired companies’ list
Apple leads the list of Fortune's World’s Most Admired Companies All-Stars.
Photo: Fortune

Apple once again tops Fortune‘s list of the most admired companies in the world. It’s an honor Cupertino earned many times before. “For the 16th consecutive year, Apple finishes first in our annual ranking of corporate reputation,” noted Fortune.

Other tech giants that made the top 10 include Amazon, Microsoft and Alphabet/Google.

AirPods and other Apple gear top teens’ holiday wish lists


Demand could far exceed supply for AirPods this holidays
AirPods are the gift teens want most this holiday season.
Photo: Killian Bell/Cult of Mac

Anyone at a loss for what to get a hard-to-buy-for teenager need look no further than the Apple Store. Specifically, AirPods. That’s a conclusion of a survey done by a market-research firm.

Surprisingly, this same firm sees slowing interest in Fortnite.

Facebook and YouTube would be more profitable without advertising


the Facebook logo on an iPhone 6 Plus
Facebook would be more profitable if users paid a monthly subscription fee.
Photo: Jim Merithew/Cult of Mac

Many of our favorite applications are free because advertisers pay for them. But what if that changed? How much would you pay for Facebook or YouTube without advertising… and without these apps profiling everything about you?

A survey conducted by a market-research firm found that subscription fees people would pay for these apps would make them more profitable than they are now.

Mobile officially tops TV as American’s biggest time waster


iPhone XR 1
It’s been coming a long time, but Americans now spend more hours a day on our phones and tablets than we do watching TVs.
Photo: Apple

US adults spend more time on their phones and tablets than watching traditional televisions. While phone use has been on the rise for years even as TV use dropped, the most recent annual survey done by eMarketer is the first in which mobile devices came out on top.

Only a few years ago, TV use was significantly ahead of phones and tablets. Not any more.

People can’t wait to get their hands on Apple Card


Apple Card
So far, Apple Card seems to be generating more excitement than this company’s TV service.
Photo: Apple

Apple unveiled four new services last week, including its much-anticipated lineup of TV shows, but the Apple credit card apparently stole the show.

A survey found that a whopping 85 percent of iPhone users are at least somewhat interested in this card, which is an adjunct to Apple Pay.

Americans are far more interested in buying iPhone than Android


Apple display maker exec fired for embezzling millions of dollars
More U.S. consumers are interested in Apple devices like these than Android.
Photo: Kristal Chan/Cult of Mac

Americans about to purchase a handset are far more interested in an iPhone than in devices running the rival Android OS, according to a survey done by an industry analysis firm.

But the news isn’t all good for Apple. The same survey found only moderate interest in the company’s rumored streaming video service.

Millenials pick YouTube over Apple as top brand


YouTube in Safari on iMac Pro
Apple lost to YouTube in a brand-ranking survey among millenials, but slipped only to second place.
Photo: Apple/Cult of Mac

YouTube is labeled the new “most intimate brand” according to a survey of millennials. Apple took the title last year, but now drops to second place.

Other brands that did well include Netflix and Disney,  Android-maker Google came in at ninth place. Samsung didn’t make the top ten.

Why some people dump iPhone for Android


Samsung Galaxy S9
Would you give up your iPhone for a Samsung Galaxy S9 or another Android device, or vice versa? Here're the reasons some people do.
Photo: Samsung

Most people would rather have a root canal than switch from iPhone to Android. In all fairness, the reverse is somewhat true, though people are far more like to switch to iOS than away.

A new survey shows why people give up their iPhone for something from Samsung, Lenovo, or similar Android OEM, and vice versa.