surveys

Read Cult of Mac’s latest posts on surveys:

The most confusing and misused emoji will melt your brain

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We have a winner: survey finds Woman Tipping Hand is most-confusing emoji.
We have a winner: Survey finds Woman Tipping Hand is the most-confusing emoji.
Photo: David Snow/Cult of Mac

Ever find yourself perplexed by the intended meaning of an emoji in a message? A recent survey suggests you’re not alone. Even on World Emoji Day (July 17), a lot of the little graphics have people scratching their heads and even offending each other.

Ukraine-based language-learning platform Preply sought to understand which emoji cause the most confusion and misuse — unintentionally or intentionally — among Americans. You can see the main findings below.

Apple hits 16 years at top of ‘world’s most admired companies’ list

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Apple hits 16 years at top of ‘world’s most admired companies’ list
Apple leads the list of Fortune's World’s Most Admired Companies All-Stars.
Photo: Fortune

Apple once again tops Fortune‘s list of the most admired companies in the world. It’s an honor Cupertino earned many times before. “For the 16th consecutive year, Apple finishes first in our annual ranking of corporate reputation,” noted Fortune.

Other tech giants that made the top 10 include Amazon, Microsoft and Alphabet/Google.

AirPods and other Apple gear top teens’ holiday wish lists

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Demand could far exceed supply for AirPods this holidays
AirPods are the gift teens want most this holiday season.
Photo: Killian Bell/Cult of Mac

Anyone at a loss for what to get a hard-to-buy-for teenager need look no further than the Apple Store. Specifically, AirPods. That’s a conclusion of a survey done by a market-research firm.

Surprisingly, this same firm sees slowing interest in Fortnite.

Facebook and YouTube would be more profitable without advertising

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the Facebook logo on an iPhone 6 Plus
Facebook would be more profitable if users paid a monthly subscription fee.
Photo: Jim Merithew/Cult of Mac

Many of our favorite applications are free because advertisers pay for them. But what if that changed? How much would you pay for Facebook or YouTube without advertising… and without these apps profiling everything about you?

A survey conducted by a market-research firm found that subscription fees people would pay for these apps would make them more profitable than they are now.

Mobile officially tops TV as American’s biggest time waster

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iPhone XR 1
It’s been coming a long time, but Americans now spend more hours a day on our phones and tablets than we do watching TVs.
Photo: Apple

US adults spend more time on their phones and tablets than watching traditional televisions. While phone use has been on the rise for years even as TV use dropped, the most recent annual survey done by eMarketer is the first in which mobile devices came out on top.

Only a few years ago, TV use was significantly ahead of phones and tablets. Not any more.

People can’t wait to get their hands on Apple Card

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Apple Card
So far, Apple Card seems to be generating more excitement than this company’s TV service.
Photo: Apple

Apple unveiled four new services last week, including its much-anticipated lineup of TV shows, but the Apple credit card apparently stole the show.

A survey found that a whopping 85 percent of iPhone users are at least somewhat interested in this card, which is an adjunct to Apple Pay.

Americans are far more interested in buying iPhone than Android

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Apple display maker exec fired for embezzling millions of dollars
More U.S. consumers are interested in Apple devices like these than Android.
Photo: Kristal Chan/Cult of Mac

Americans about to purchase a handset are far more interested in an iPhone than in devices running the rival Android OS, according to a survey done by an industry analysis firm.

But the news isn’t all good for Apple. The same survey found only moderate interest in the company’s rumored streaming video service.

Millenials pick YouTube over Apple as top brand

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YouTube in Safari on iMac Pro
Apple lost to YouTube in a brand-ranking survey among millenials, but slipped only to second place.
Photo: Apple/Cult of Mac

YouTube is labeled the new “most intimate brand” according to a survey of millennials. Apple took the title last year, but now drops to second place.

Other brands that did well include Netflix and Disney,  Android-maker Google came in at ninth place. Samsung didn’t make the top ten.

Why some people dump iPhone for Android

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Samsung Galaxy S9
Would you give up your iPhone for a Samsung Galaxy S9 or another Android device, or vice versa? Here're the reasons some people do.
Photo: Samsung

Most people would rather have a root canal than switch from iPhone to Android. In all fairness, the reverse is somewhat true, though people are far more like to switch to iOS than away.

A new survey shows why people give up their iPhone for something from Samsung, Lenovo, or similar Android OEM, and vice versa.

iPhone still reigns supreme among U.S. teens

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iphone x
Teens prefer iPhone over Android four-to-one. And that number is increasing.
Photo: Ste Smith/Cult of Mac

Figuring out teens is a challenge for parents and teachers, but there’s one thing you can count on: teenagers love iPhone. A new study shows that a whopping 82 percent of them own one.

And that number is likely to increase. The survey indicates that 84 percent of teens say their next phone will be from Apple.

iPhone owners just love smart speakers

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Smart Speakers
Apple fans are leading the adoption of smart speakers.
Photo: Apple

Smart speaker sales have exploded, with 47 million Americans now using one, up from about zero two years ago. And Apple fans are leading the trend — they’re 22 percent more likely than Android users to own a smart speaker.

Kellogg’s beats Apple on ‘charisma’ (and so do 7 other surprising companies)

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Tim Cook’s Charisma
Surely Tim Cook has charisma.
Photo: Apple

Charisma is hard to judge, but apparently Apple doesn’t have it. Or at least it’s less charismatic than many rivals, including Amazon and Google.

“Compelling attractiveness or charm that can inspire devotion in others,” is how the Oxford dictionary defines charisma. Since Apple is known for generating a legion of fans — a cult, if you will — one would expect it to sit at the top of a new survey judging the charisma of various brands. Instead, the iPhone-maker ranked eighth.

The iPad Is Leading The Charge In The E-Mail Revolution

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Reading-iPad

When I’m not seated in front of a computer, I use my iPad mini for almost everything I need to do online. Checking my emails, banking, streaming movies and music, and reading the day’s news — it’s all done on a tablet. And it turns out I’m not the only one who’s abandoning my PC for a handheld.

Perion, the creator of IncrediMail, today unveiled the results of its latest survey of 4,400 iPad owners in the United States. The majority of respondents said they consider Apple’s popular tablet their favorite device for reading and writing emails, beating PCs and smartphones by a wide margin.

IPad Killing Printer Use, Paper Sales [Survey]

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Printer use and paper sales have both dropped since the iPad launched

If you think about it, printers are probably the worst-designed gadgets in our homes (unless you own the same awful Samsung Behold as I do). But despite the mythical advance of the paperless office, nobody has been able to kill them off. Until now. A new survey says that the iPad has finally doomed the printer, and is even saving trees.

Nielsen: Oops! Actually, Only 9% Of iPad Owners Have Never Downloaded An App

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Remember last week’s report that said that almost one-third of all iPad owners had never downloaded an app?

We bought it — after all, the iPad is a compelling device right out of the box without ever plugging in a credit card company — but it looks like we were being overly credulous. Nielsen Group, who originally posted the numbers, has just released a huge honking update on their previous numbers… this time claiming that only 9% of iPad users have never downloaded an app.

Survey Says iPhone Owners Are Chicken-Eating Girls, Android Owners Are Men Who Smell of Pork

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500x_iphonenexusss

The findings of a recent survey by Coupons.com has all the trappings of some sort of offensive, stereotypical joke… but without the punchline.

Analyzing the findings of how both users on both the Android and iOS operating systems use their website, Coupons.com came to some interesting findings as to what separates the two.

iPhone users? According to Coupons.com, they can best be described as “feminine-smelling, chicken-eating, entertainment-reading fish owners.”

Android users, though, are “manly-scented, pork-eating, news-reading bird lovers.”

These results certainly don’t seem to apply to me. On one hand, I fall into the Android category as far as my pheremonal stink and budgerigar ownership are concerned, but I certainly prefer chicken to pork, and I use iOS exclusively… which according to Coupons’ research, makes me some sort of weird, fish-stroking girl. And what about pork-abstaining Android users, Hassidic and halal alike? There is more research to be done here methinks, Coupons.com.

[via Gizmodo]