Nielsen: Oops! Actually, Only 9% Of iPad Owners Have Never Downloaded An App



Remember last week’s report that said that almost one-third of all iPad owners had never downloaded an app?

We bought it — after all, the iPad is a compelling device right out of the box without ever plugging in a credit card company — but it looks like we were being overly credulous. Nielsen Group, who originally posted the numbers, has just released a huge honking update on their previous numbers… this time claiming that only 9% of iPad users have never downloaded an app.

Given that Nielsen’s entire business is built around surveys, polls and statistics, that’s a huge discrepancy… one that Nielsen has not yet seen fit to explain. That’s what you get when you go home to nurse a hangover early and leave the statistics to the intern, I guess.

Either way, the revised stats undoubtedly make Apple pretty happy. The App Store isn’t just part of the iPad experience… for 91% of customers, it’s synonymous with the iPad experience. There’s almost no one left for Apple to reach.


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