Apple Music hits high note with 10 million paid subscribers

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Apple Music is tuning up to hit even bigger numbers in 2016.
Photo: Jim Merithew/Cult of Mac

Now available in more than 100 countries, Apple Music has reportedly hit 10 million paid monthly subscribers.

Provided these numbers are accurate, Apple Music now has a little under half of Spotify’s 25 million paid subscribers.

Last time Apple released official numbers about Apple Music, the service had a respectable 6.5 million subscriber base. Last year, respected music business analyst Mark Mulligan claimed Apple Music would hit 8 million subscribers by the end of 2015 — and an impressive 20 million paying customers by the close of 2016. Given the new report, those latter figures now look within reach.

Over the holiday season, Apple Music got a good boost when Taylor Swift (an artist with her own history with Apple) debuted her concert movie, The 1989 World Tour Liveexclusively on Cupertino’s streaming music service.

Are you using Apple Music? Leave your comments below.

Source: Financial Times

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  • Matthew Trickett

    I love Music. One app for everything, a good radio station, streaming, my personal collection, and new music and exclusives on Connect. They have it very well thought out compared to Spotify, which I always hated using.

    • igorsky

      Agreed…love the app and the service. Totally great to see Apple stick it right into the naysayers’ asses.

  • Hildebrand

    I hope they counted Apple Music subscribers better than Apple News.