Now available in more than 100 countries, Apple Music has reportedly hit 10 million paid monthly subscribers.
Provided these numbers are accurate, Apple Music now has a little under half of Spotify’s 25 million paid subscribers.
Last time Apple released official numbers about Apple Music, the service had a respectable 6.5 million subscriber base. Last year, respected music business analyst Mark Mulligan claimed Apple Music would hit 8 million subscribers by the end of 2015 — and an impressive 20 million paying customers by the close of 2016. Given the new report, those latter figures now look within reach.
Over the holiday season, Apple Music got a good boost when Taylor Swift (an artist with her own history with Apple) debuted her concert movie, The 1989 World Tour Live, exclusively on Cupertino’s streaming music service.
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Source: Financial Times