Here’s the mystery building Apple is crafting for its big reveal

All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.

  • supercatman

    My God…..they’ve reanimated Steve Jobs!

  • Randall

    That should be painful to work in there

  • pk_de_cville

    A local guy who lives near there is saying there’s a stage with Hollywood quality sound system inside the ‘building’. So, during the night before the event the contractors come in and remove the ‘buiding’ and voila, popup concert!

  • aardman

    It’s Apple’s land-based response to the Google barge!

  • Chuck McGinley

    We need jokes about generic brand white things like in Repo Man. Somebody photoshop something over it and brand it! :-)

  • Costa K

    I assume they’ve been building this for a few weeks now. And no one noticed.

    I guess Apple can still keep some secrets.

  • NCBlue

    Send in the drones

  • Kr00

    News just in, Samsung have announced they’ll be opening a white box building too, but say it isn’t a copy of Apples white box building.

  • Jim Padian

    You forgot the DEC PDP-8. It preceded and set the tone for what followed.

  • Alan Wharton

    So big is good?

  • Lance

    I think Apple will release a portable wifi dildo! The white buildings

    symbolize testicles!!!

About the author

Jim MerithewJim Merithew is director of content at Cult of Mac and Cult of Android. He is the former photo director of Wired and editor at large of Raw File, Wired's photography blog. In more than 25 years as a journalist, including eight years at the San Francisco Chronicle, Jim has led award-winning teams and relentlessly spread the gospel of the bicycle. He also plays guitar in Pickle Horse. Follow him on Instagram (@tinyblackbox) and Twitter (@tinyblackbox).

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