Here’s the mystery building Apple is crafting for its big reveal



Apple's latest mystery is its biggest yet. Literally.

CUPERTINO, California -- What's inside the mystery building Apple is fabricating for its big September 9 event? The giant construction project is almost as big of an enigma as what the iWatch will actually look like or do.

The boxy structure, which sprang up behind the Flint Center for the Performing Arts here on the De Anza College campus, looks like a cross between an igloo and a winning confection on Cake Wars. Naturally, the enormous two-to-three story building sparked intense curiosity among the Apple faithful when pictures emerged Thursday, so we had to go take a look for ourselves.

Will it hold something as mundane as a demo area where tech journalists can fondle Apple's latest, greatest gear? Does it contain a full-size home of the future to show off amazing HomeKit implementations? Will it house a runway for an Apple wearables fashion show or a giant stage for a post-announcement Dr. Dre concert?

Whatever it holds, it is truly a massive undertaking. It's surrounded by green fences and countless security guards. We, like you, can't wait for Apple's big reveal — here's what we saw walking around the outskirts of the secretive project Thursday afternoon.

Something big is brewing

The temporary venue where Apple will hold its September 9 press event sits directly outside the 2,405-seat Flint Center, which is notable for its role in Apple history: The company has revealed some of its most important devices in the theater, which is tucked away on a quiet community college campus just a couple miles away from Apple HQ.

"There have only been two milestone products in our industry: the Apple II in 1977 and the IBM PC in 1981," Jobs said at the Flint Center in 1984. "Today, one year after Lisa, we are introducing the third industry milestone product: Macintosh."

Hook you up

Apple is definitely laying the groundwork for something big on September 9: Workers are running a fair amount of power from generators outside the fence that surrounds the construction site, which is set up with table saws and other tools of the building trades.

Behind the fencing and hidden from prying eyes, the workers are building something on the site. The huge, pristine structure also features a stage that could host a concert or iWatch fitness demonstration.

Box me

No one can fill a big white box quite like Apple. We can imagine the iDevice of our dreams jumping out of this one: Will it be the iPhone 6? Or how about the long-awaited iWatch? Perhaps it will be something totally new that the rumor mill hasn't even dreamed up yet.

Fort Apple

Most of the trucks on campus appeared to be generic white rentals, but we spotted one with a sign indicating it was owned by Devcon Construction. Was the company hired to build this tantalizing structure for Apple? Devcon is known around Silicon Valley for building sleek, modern, high-tech campuses for companies including Adobe, Cisco and Yahoo!

Cult of Mac contacted Devcon's vice president of construction but did not receive a reply by press time. Workers on the super-secret Apple project know the secrecy drill, though, and were very tight-lipped about the goings-on at the construction site. Security was tight.

All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.

  • supercatman

    My God…..they’ve reanimated Steve Jobs!

  • Randall

    That should be painful to work in there

  • pk_de_cville

    A local guy who lives near there is saying there’s a stage with Hollywood quality sound system inside the ‘building’. So, during the night before the event the contractors come in and remove the ‘buiding’ and voila, popup concert!

  • aardman

    It’s Apple’s land-based response to the Google barge!

  • Chuck McGinley

    We need jokes about generic brand white things like in Repo Man. Somebody photoshop something over it and brand it! :-)

  • Costa K

    I assume they’ve been building this for a few weeks now. And no one noticed.

    I guess Apple can still keep some secrets.

  • NCBlue

    Send in the drones

  • Kr00

    News just in, Samsung have announced they’ll be opening a white box building too, but say it isn’t a copy of Apples white box building.

  • Jim Padian

    You forgot the DEC PDP-8. It preceded and set the tone for what followed.

  • Alan Wharton

    So big is good?

  • Lance

    I think Apple will release a portable wifi dildo! The white buildings

    symbolize testicles!!!