iPhone is the #1 smartphone in U.S. market share

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The iPhone is far and away the most popular smartphone in the U.S., according to a new report by research firm ComScore. According to ComScore, 169 million cellphone users in the U.S. use smartphones — representing around 70 percent of all mobile users.

Of these, Apple can lay claim to 41.9 percent of users, while runner-up Samsung has captured 27.8 percent of the market. After Samsung, the numbers drop dramatically to 6.5 percent for LG, 6.3 percent for Motorola, and 5.1 percent for HTC.

ComScore also analyzed the top smartphone applications people use on their devices, placing Facebook in top position (76.4 percent of all smartphone users), followed by the Google Play Store (for Android users), with YouTube, Google Search, and Pandora Radio rounding out the rest of the top five. The most used iOS app was Apple Maps with 25.3 percent of all smartphone users.

When it comes to OS market share, Android takes the slight lead, with 52.1 percent of the U.S. market, compared to Apple’s 41.9 percent for iOS. Microsoft, BlackBerry, and Symbian account for just 3.4%, 2.3%, and 0.1%, respectively.

It should be noted that market share isn’t everything, though, since it doesn’t take into account either profit margins or the value of users in terms of their likelihood to download apps, or buy other hardware from the brand: both areas Apple excels in.

  • AAPL_@_$101_Is_A_Done_Deal_:)

    Too bad for Apple because Wall Street is only interested in global market share and mainly that of undeveloped countries because that’s where all future growth in the smartphone market is. Apple’s U.S. market share doesn’t mean anything to investors because there’s little smartphone growth left in our north American region.

    Actually, to most investors, market share is everything and that’s why Apple stays undervalued. It’s rather unusual to ever see profit-share mentioned and you’ll almost never see a pie chart or graph showing Apple pulling down most of the profits. It will always be a chart showing Apple’s low market share because that’s what investors and analysts prefer to focus on.

    • Luke Dormehl

      That’s definitely true, but Apple is making the kind of sensible long-term decisions that mean it’s unlikely to have the kind of sudden crash in value that comes with overinflated value. Concentrating only on market share is definitely a lazy metric for success, though.

      • lucascott

        Well they would if the analysts would stop putting ‘information’ out of their lower orifice about what Apple is and isn’t doing. All this nonsense about how, for example, Apple is going to release a flying car that runs on unicorn tears this year and then oh wait it’s delayed due to production issues, is just screwing with the value.

      • Luke Dormehl

        This post made me laugh out loud. Although now I kind of want an Apple-branded flying car running on unicorn tears. For the Jony Ive talking head advert alone.

      • Robert Trance

        Hahahahhaha, ok that was thus good! I got tears from laughing, so in lack of unicorns, Apple can take mine to power such car

    • PMB01

      It’s a good thing Apple doesn’t really care what Wall Street thinks; they’re doing perfectly fine. All Wall Street wants is to line their own pockets.

    • lucascott

      if you are saying under $100 is pathetic then it sounds like you missed the memo that Apple just did a highly uncommon (for Apple) share split. Which is why it is under $100, everyone has 7 times the shares they had just a few weeks ago.

    • mjoecups

      That’s wrong. The stock proves that investors and wall street continue to approve of apple’s moves and expect more success in the future.

      You can espouse any theories you want, but you might want to check the chart first.

    • Scott Simon

      Well….seems that the iPhone is also the most popular phone on the planet – not just the US. http://www.cultofmac.com/286515/hail-king-iphone-5s-worlds-popular-handset/

  • Joshua D.

    Apple’s US marketshare actually dropped 10 points from 2013 – 2014 and Android went up. Scroll to the bottom to see the chart.

    http://www.dazeinfo.com/2014/07/02/apple-inc-aapl-iphone-samsung-galaxy-s5-sales-q2-2014/

  • Joshua D.

    ios vs android is all that should be compared, not specific OEM models.

    Just like some ios users buy older iphones as a cheap ios alternative, there are a lot ios user that don’t see the benefit of getting the latest and greatest and usually opt for last years model on ebay or craigslist where you can find them fro $150 – $250 almost brand new.

    • Luke Dormehl

      But even comparing iOS vs Android market share doesn’t tell you the loyalty of individual customers, their likelihood to buy apps which Apple gets a cut of, their chance of jumping from iPhone ownership to buying a Mac and getting locked in the Apple ecosystem, etc. Apple should be worried if they ever start losing a huge amount of ground to Android, but it’s far from the whole story.

    • http://www.sk1wbw.wordpress.com/ Wayne Williams

      I guess you think Windows is better because it’s installed on more computers? Specific models should be compared because individual companies make money on the phone and not the OS.

      • Joshua D.

        Actually I use apple computers have been since 2003 I hate windows.

    • Elviento

      nope, buyers buy a phone not an OS (that’s only a geek attitude).
      they will compare an iphone vs a Galaxy S5 or an HTC One.
      If you take out people who want to buy a cheap phone (who will buy android because that’s all there ‘s for this price) and people who buy a Samsung or an HTC, there are not so much people who buy an Android phone knowing that’s an Android OS on it.

      • mjoecups

        Wrong. Apple people learn to love the reliability and ease of use that Apple provides. They WON’T buy a Samesung just because it looks cool.

        This is actually Apple’s big advantage. As long as they keep providing the best experience for the end users, many users aren’t going to switch to anything else.

      • Elviento

        Yes but Apple is the only one selling phones with iOS so for costumers it’s the same thing.
        I don’t think people buy an Android phone but a Samsung or an HTC (or an Apple).

    • mjoecups

      That’s rubbish. As someone who buys and fixes broken iPhones, You CANNOT buy any iPhone from the last 5 years for $150. Even one with a broken screen.

      Go look on eBay. I snagged a 32G 5c recently with a broken screen for $375. That is a good deal in iPhone land.

    • Scott Simon

      You WOULD say it should be at the OS level and not the device level. Why would you say that? Because its the only way Android wins. No singular Android device does as well as the iPhone. 1 family of 8 total devices is able to take on all those shitty Android devices…..THATS why you won’t compare devices and instead, want to compare an OS thats whored around to any manufacturer that wants it to an OS thats on one manufacturers devices. Thats total bull….

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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