Apple Store Logos Go Green For Earth Day

Apple's Nanjing East Retail Store in Shanghai celebrates Earth Day (Credit: Znnina)

Apple’s Nanjing East Retail Store in Shanghai celebrates Earth Day (Credit: Znnina)

To celebrate the fact that April 22 is Earth Day, Apple has updated its logo to include a green leaf, as seen in the above picture of Apple’s giant Nanjing East retail store in Shanghai.

2014 is the first time in eight years that Apple has celebrated Earth Day. In addition to the revised logo, Apple will also give employes at selected stores special Earth Day shirts to wear. A special event is additionally planned to take place in Cupertino.

Under Tim Cook, environmental trends are being emphasized by Apple more than they ever were under Steve Jobs.

Apple’s new “Better” ad campaign highlights the company’s efforts to lower its carbon footprint, while a new video shows how the company’s forthcoming Apple 2 campus will take advantage of the latest developments in natural ventilation, renewable energy, trees regrowth, and other revolutionary tech.

Apple has also launched a mini-site to detail its work with regards to the environment.

Tim Cook has previously spoken about how he wants Apple to be a “force for good” in the world.

Are you going past your local Apple Store today? If so send images of the revised Earth Day logo to me at (sorry, you need Javascript to see this e-mail address)and I’ll post them here on Cult of Mac.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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