Coke Ad Turns Rolled-Up Magazine Into iPhone Speaker Dock
Sick, enraged or just plain glum about the fact that your new iPhone 5 won’t work with your multiple and expensive speaker docks? Then you should probably lose that sense of entitlement.
Or you could move to Brazil (where an iPhone costs the same as a small private plane, more or less) and start buying paper magazines. Because a recent Coca Cola ad turns a copy of Capricho magazine into a passive cylindrical speaker dock.
You can of course do this yourself with nothing but an X-Acto knife and a tab of duct tape, but it’s nice to see an ad for something as polluting as a soft drink (think of all those glass and plastic bottles!) actually being used for good. Not only are you reusing your magazine, you are simultaneously not buying a new speaker.
Gimmick? Sure. Cheap trick to fool idiotic bloggers into posting about this “viral” campaign? Undoubtedly. But so what? Making speakers from rolled-up magazines is awesome. Plus, your dog will be totally stoked that you have nothing to whack him with next time he shits on the floor.
- Source Vimeo
- Via Andrew Liszewski
Charlie Sorrel sits in his gadget nerve-center in Barcelona, Spain, and spits out words about various weird plastic widgets while the sun shines outside his iCave. Previously found at Wired.com's Gadget Lab covering cameras, power cables and sneaking in as much Apple-centric coverage as he could, Charlie spends his rare moments outside perched atop a bicycle and snapping photos. You can follow him on Twitter via 
