Coke Ad Turns Rolled-Up Magazine Into iPhone Speaker Dock



Sick, enraged or just plain glum about the fact that your new iPhone 5 won’t work with your multiple and expensive speaker docks? Then you should probably lose that sense of entitlement.

Or you could move to Brazil (where an iPhone costs the same as a small private plane, more or less) and start buying paper magazines. Because a recent Coca Cola ad turns a copy of Capricho magazine into a passive cylindrical speaker dock.

Check Out This Neat Interactive Loupe On Apple’s New iPad Page


Simple, but clever. And lots of fun

Like trying to demonstrate a stereo through the speaker of a mono TV, or showing an ad for a color TV on a black-and-white set, it’s almost impossible to show off the new iPad’s Retina display on your sucky old low-res screen. Almost, but not quite. As you can see from the picture above, Apple has added a clever interactive loupe to the iPad’s Features page.