Tim Cook: Apple Is ‘Extremely Sorry For The Frustration’ iOS 6 Maps Has Caused Users

Tim Cook: Apple Is ‘Extremely Sorry For The Frustration’ iOS 6 Maps Has Caused Users

Cook: You can alternative maps from Bing, Google, and Nokia.

Apple CEO Tim Cook has today issued a letter to customers regarding the issues they have been experiencing with Maps in iOS 6. Cook says Apple is “extremely sorry for the frustration” the new service has caused to its customers, and he insists the company will continue to work incredibly hard until Maps is fixed. Cook even suggests a number of alternative services users can try in the meantime.

The full letter is below.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Related
  • rlowe

    Instead of expressing their feeling about the horrible Apple Maps, they should better release an update soon.

  • suomynona

    Instead of expressing their feeling about the horrible Apple Maps, they should better release an update soon.

    I think that’s what they said they’re working towards in the letter.

  • bking2911

    Instead of expressing their feeling about the horrible Apple Maps, they should better release an update soon.

    I’m pretty sure that’s what he was getting at.

  • Jonathan Ober

    Honestly I was surprised by all the backlash. I live in a small town, Lancaster, PA and used the maps a dozen times now for turn by turn to travel out of town and get to some people’s houses that I have not been to, a job site and a few other places. I was able to travel without a hitch using the turn by turn directions. The only thing I found annoying was when I was on the same road for nine miles Siri would tell me incremental updates like every .5 mi, this is ok and all but it just was annoying. Also if the route is running and you back out of the map app to listen to music or do something else it was overlayed in the top bar nicely and still used the voice guide!

  • GregNYR89

    Well at least apple admits to their faults and guides their customers to other non-apple products that would make their customers happy while they keep on working and making apple maps better. I don’t see other major companies come out and admit to their faults and give customers suggestions. Therefore apple does care more about their customers than other companies that just want you to buy their products and leave out the dry.

  • iSteve

    As Steve has always said:

    “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on improving your other innovations”

    So the letter Tim issued, expresses the belief of Steve.

    I strongly believe that Maps will get fixed quickly and all of us will soon ditch Google Maps.

  • Len Williams

    Nice! This is exactly what I expect of Apple, and it should cool the jets of at least some of the people who went off the deep end because of Maps in iOS 6. It’s a goof, a bump in the road that is temporary and that will be fixed shortly. For those whose jobs or lives depend on the use of Google Maps, it’s easy to access via Safari to get all the features they used to have. Once the errors and inaccuracies in Apple Maps are fixed, I’m confident that it will become at very least as full-featured as Google Maps–and it will be fully under Apple’s control. It was Google who did not allow turn-by-turn navigation on iOS. They reserved that only for Android as a selling feature. This is the only reason iOS hasn’t had turn-by-turn for so long.

  • hanhothi

    I bet Google will release a GREAT Maps App long before Apple get theirs sorted. That is going to take a long time! Apple always want to control everything. Great hardware (thanks Jony Ives), but iOS is getting left way behind because Apple does NOT listen to their customers, but gives us what they think we should have.

  • easydone101

    I like how the first alternative he mentioned was Bing; a Microsoft owned service :P

  • Shane Bryson

    I bet Google will release a GREAT Maps App long before Apple get theirs sorted. That is going to take a long time! Apple always want to control everything. Great hardware (thanks Jony Ives), but iOS is getting left way behind because Apple does NOT listen to their customers, but gives us what they think we should have.

    I don’t even know how to begin to explain just how incredibly wrong your statement is.

  • Tallest_Skil

    …iOS is getting left way behind because Apple does NOT listen to their customers, but gives us what they think we should have.

    Hi. That last bit. The bit I bolded.

    That’s why Apple is the only company in the industry responsible for meaningful innovation in the last thirty years.

    People don’t know what they want until you show it to them.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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