Apple Planning New Things For Siri In The Coming Months

Apple Planning New Things For Siri In The Coming Months

Speaking at an interview at D: All Things Digital today with Walt Mossberg and Kara Swisher, Apple CEO Tim Cook hinted at some new directions for Siri.

“I think you’re going to be pleased with where we’re taking Siri.” Cook alluded to more breadth from the voice-enabled assistant, as well as admitting that there is more the technology could do.

Mossberg pushed a bit at Cook, pointing out that Siri doesn’t work a lot of the time and that it’s still in beta.

“I think Siri has proven to us that people want to relate to the phone,” said Cook. “Voice recognition has been around a long time, but what makes Siri cool is that she has a personality.”

Siri’s intelligence is another area Cook thinks can be improved. On Siri’s artificial intelligence, Cook said, “People have dreamed of this for years, and it’s here. Yes it could be broader, but Siri as a feature has moved into the mainstream. So I think you’re going to be really happy with where it’s going. We’re doubling down on it.”

  • Eric

    I hope that includes location service for countries outside the U.S.

  • Andrew John

    I hope that includes location service for countries outside the U.S.

    Totally agree!!!!!!

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre is Cult of Mac's Culture Editor. He has contributed to various tech, gaming and iOS sites, including 148Apps, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef

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