Forbes contributor Mark Fidelman has posted an article arguing that Microsoft’s new mobile strategy will help it overtake Apple within three years.

Fidelman’s case comes down both to the possibility of “seamless integration” with Windows 8.1, Office 365 and Xbox — in addition to the growing share of the smartphone market that Windows Phones currently represent.

Apple has topped the list of world’s most valuable brands for the third straight year in a row, and is now worth almost twice as much as any other brand on the planet, Forbes reports. The Cupertino company is now valued at $104.3 billion, up 20 percent over last year, which puts it way out in front of Microsoft, Samsung, and even Google.

Music streaming service Deezer has today announced that it now has more than 5 million paid subscribers worldwide, and it’s launching a new native Mac app that will improve the Deezer experience on your desktop. The app will sync with your existing iTunes library, and it will allow you to store music locally for offline access.

Worldwide smartphones shipments reached a whopping 251.4 million units during the third quarter of 2013, up 45% from the 172.8 million units sold during the same quarter last year, and 81.3% of them were running Android. The iPhone’s share fell to 13.4%, while Microsoft’s Windows Phone platform reached 4.1% — an improvement over last year’s 2.1% share.

Microsoft is trying to persuade HTC to make new smartphones that run both Android and Windows Phone, and it’s willing to cut or eliminate its own license fee to make it happen. The software giant is hoping the move will encourage consumers to try out the Windows Phone platform and eventually make the switch to it — but could the scheme backfire?

Grand Theft Auto V has been out for a while now, which means if you’re like me you’ve probably wasted enough time to re-watch the entire Breaking Bad series, again. Rockstar has managed to fill the world of Los Santos with plenty of references to tech giants like Apple, Facebook, Google and others, however if you play the game long enough you start to notice some funny stereotypes Rockstar pegs to the Almighty Apple and its flock of loyal fanboys.

The name of the iPhone was changed to iFruit but it’s just as much a status symbol of wealth in the violent world of Los Santos as its has come to be IRL, but one watchful redditor spotted some funny Android and Windows Phone stereotypes too. Check ’em out below:

While the iPhone’s Retina display may no longer be king when it comes to pixel count, it’s one of the fastest smartphone displays on the market, easily outpacing all of its rivals.

According to a TouchMark test carried out by Agawi, the Retina display responds more than twice as fast as any of its rivals — including the Galaxy S4 and other high-end Android devices — even on the three-year-old iPhone 4.

Samsung has today announced that its cross-platform ChatON messaging service now boasts over 100 million users across Android, BlackBerry, iOS, and Windows Phone. It’s taken just two years for the service to become more popular than BBM, once one of the biggest names in instant messaging, and it continues to grow at an impressive rate.

Nothing makes Microsoft happier than seeing an iPhone user ditch their device for a Windows Phone smartphone. In fact, the company will even buy your iPhone off you if you promise to make the switch.

Starting this Friday, you’ll be able to take your old iPhone 4s or iPhone 5 into select Microsoft stores across the U.S. and Canada and receive a minimum of $200 in-store credit for a new Windows Phone device. The move comes weeks after Microsoft kicked off an iPad trade-in program to encourage consumers to switch to its Surface tablet.

Microsoft has today launched Xbox Music on Android and iOS almost a year after the music streaming service made its debut alongside Windows 8. The apps allow subscribers to stream tens of millions of songs straight to their mobile devices, and create playlists that sync across your smartphone, tablet, PC, and Xbox 360.

Microsoft has also updated its Xbox Music web app to offer free, ad-supported streaming for all.