Today in Apple history: Microsoft reveals its plans for Windows 1.0

By

This is how Windows 1.0 looked when it shipped.
This is how Windows 1.0 looked when it shipped.
Screenshot: Microsoft

November 10: Today in Apple history: Microsoft Windows 1.0 November 10, 1983: Microsoft tells the world about an upcoming product called Windows, which will bring the graphical user interface to IBM PCs. Although Microsoft’s announcement about the new operating system comes before Apple launches the Mac in 1984, Windows 1.0 won’t actually ship until November 1985, earning it a reputation as “vaporware.”

At the time, Apple doesn’t view Windows as much of a threat. That doesn’t take long to change, however.

Today in Apple history: World gets a chance to test-drive a Mac

By

Apple's innovative
Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin.
Photo: Apple

November 8: Today in Apple history: Test-drive a Mac November 8, 1984: When initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give the revolutionary new computer a chance.

While 200,000 would-be Apple customers take advantage of the offer, Apple dealers absolutely hate it.

Today in Apple history: The world prepares for the NeXT Computer

By

People couldn't wait to discover Steve Jobs' next move at NeXT Computer.
People couldn't wait to discover Steve Jobs' next move.
Image: Newsweek

October 24 Today in Apple history: World prepares for the NeXT Computer October 24, 1988: Three years after leaving Apple, Steve Jobs prepares to launch the NeXT Computer, a machine he hopes will cement his reputation as a tech genius and blow away the machines produced by Cupertino.

The new NeXT Computer receives a wave of positive publicity. Fawning stories show exactly what the 33-year-old Jobs has been working on — and what’s coming next.

Today in Apple history: Apple lays out its core company values

By

Cupertino sums up
Cupertino sums up "Apple Values" in an exuberant document.
Photo: Ste Smith/Cult of Mac

Sep 23 Today in Apple history: Cupertino lays out its core Apple Values September 23, 1981: Years before Steve Jobs would tell us to “think different” and Tim Cook would say Apple should act as a “force for good,” Cupertino lays out what it calls its “Apple Values.”

Despite being written almost 40 years ago, the values Apple viewed as crucial to its brand remain relevant today. They demonstrate that Apple always has been a company that’s about more than just selling computers.

Today in Apple history: The first portable Macintosh arrives

By

The Macintosh Portable presaged Apple's move into mobile
The Macintosh Portable offered a (really heavy) glimpse of the future.
Photo: Macworld

September 20: Today in Apple history: Macintosh Portable, the first battery-powered Mac, arrives September 20, 1989: Apple releases the Macintosh Portable, its pre-PowerBook attempt at introducing the world to a battery-powered Mac you could take on the road.

At a time when Tim Burton’s Batman is flying high in theaters, and Madonna is shocking audiences at the MTV Video Music Awards, this ahead-of-its-time product lays the groundwork for Apple’s looming laptop revolution.

Today in Apple history: Steve Jobs leaves and rejoins Apple

By

Steve Jobs before and after, with maybe a little judgement about water sales.
Two significant days in Jobs' career took place on this day.
Photo: Fulvio Obregon

September 16: Today in Apple history: Steve Jobs leaves and rejoins Apple September 16, 1985 and 1997: Twice on this day, Steve Jobs makes significant moves with regard to his career at Apple. In 1985, he quits the company he co-founded. Then, a decade and a half later, he officially rejoins Apple as its new interim CEO.

In terms of the emotions associated with those historic occasions, it’s hard to think of two more polarizing days in Jobs’ life.

Today in Apple history: One of Apple’s earliest rivals bites the dust

By

The Osborne 1 portable computer proved ahead of its time.
Remember the Osborne 1 computer?
Photo: Tomislav Medak/Flickr CC

September 13: Today in Apple history: Osborne Computer Corporation, one of Apple's earliest rivals, bites the dust September 13, 1983: Osborne Computer Corporation, one of Apple’s early rivals, declares bankruptcy.

Many consider the company’s Osborne 1 the world’s first truly portable, full-featured computer. It packed everything users needed to set up shop at home or on the road. Alas, it didn’t last!

Today in Apple history: Macintosh 512K, aka the ‘Fat Mac,’ quadruples the memory

By

Apple Mac
The "Fat Mac" solved one of the original Mac's biggest problems.
Photo: Apple

September 10: Today in Apple history: Macintosh 512K, aka the 'Fat Mac,' quadruples the memory September 10, 1984: Apple ships the Macintosh 512K, the first upgrade to the first-gen Macintosh 128K.

Coming less than eight months after the original Macintosh, the 512K Mac makes no sweeping changes to the computer’s form factor. Instead, the big upgrade is quadrupling the RAM. This leads Apple fans to refer to the computer as the “Fat Mac.”

Today in Apple history: Woz stages an epic concert

By

Unite US in Song
The Us Festival was Woz's first venture outside Apple.
Photo: Glenn Aveni/Kickstarter

September 3: Today in Apple history: Steve Wozniak stages athe first US Festival, an epic music and tech event September 3, 1982: The Us Festival, an extravagant music and technology event staged by Apple co-founder Steve Wozniak, kicks off in California. The fest costs $8 million to stage, and boasts appearances from some of the biggest musical acts of the day.

It’s a wild venture for Woz, who is on hiatus from Apple after surviving a serious plane crash in 1981.