December 14, 1999: Apple acquires the domain name www.iphone.org, prompting years of speculation that Cupertino is considering building a cellphone. While the news generates interest, some take it as a warning sign.
Apple only recently abandoned the kind of non-computer projects like games consoles, PDAs and digital cameras that proved to be dead ends earlier in the decade. An Apple phone could never be a thing, right?
May 19, 1980: Apple introduces the Apple III at the National Computer Conference in Anaheim, California.
After two years of development, the Apple III arrives to follow the enormously successful Apple II. For a variety of reasons, it turns out to be the company’s first major misstep.
February 19, 1981: Jef Raskin, creator of the Macintosh project, sends a memo to Apple CEO Mike Scott, listing his many complaints about working with Steve Jobs.
He claims that Jobs, who joined the Mac team the previous month, is tardy, shows bad judgment, interrupts people, doesn’t listen and is a bad manager.
September 18, 1989: Steve Jobs’ company NeXT Inc. ships version 1.0 of NeXTStep, its object-oriented, multitasking operating system.
Incredibly advanced for its time, NeXTStep is described by The New York Times as “Macintosh on steroids.” In an ironic twist, the operating system Jobs plans to use to compete with Cupertino turns out to be one of the things that saves Apple a decade later.
September 15, 1988: Apple releases the Apple IIc Plus, the sixth and final model in the Apple II computer series. It’s a great machine, with impressive capabilities, but suffers from poor marketing and support.
With the Mac around, Cupertino simply doesn’t seem interested in the Apple computer anymore.
September 19, 1988: Apple debuts the Macintosh IIx, an incremental upgrade of its fantastic Macintosh II.
The updated model is the first Mac to come with Apple’s new, improved 1.44MB floppy disk SuperDrive. It also packs a hefty price tag of between $7,769 and $9,300 — the equivalent of $15,817 to $18,934 today.
So don’t even try complaining about the cost of an iMac, circa 2016!
