| Cult of Mac

Apple’s R&D spending hints at something spectacular

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R&D
One of Apple's many R&D centers. (This one's in Japan!)
Photo: Apple

This year marks ten years since the launch of the original iPhone and, appropriately enough, Apple has ramped up its R&D spending as a percentage of its total revenue to the level it was during the development of its debut handset.

In other words, something big is coming!

Apple officially adds services to business strategy

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App Store
Services like the App Store are a huge money maker.
Photo: Ste Smith/Cult of Mac

Services have become such an important revenue stream for Apple in recent years that the company decided to update its official business strategy today reflect its expanding money making machine.

In a filing with the SEC, Apple made a couple of changes to the description of its business. It’s the first time a major change has been made to the strategy since around 2014.

Apple will open two additional R&D centers in China this year

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Apple-Store-Shanghai
Shanghai will be home to one of them.
Photo: Apple

Apple has confirmed plans to open two additional research and development centers in China this year.

The centers in Shanghai and Suzhou will focus on developing technical experts for its local supply chain, and attracting graduates from universities like Peking University, Tsinghua University, and Shanghai Jiaotong University.

Apple’s Japanese R&D center will be dedicated to AI

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Robot
Tim Cook is eying Japan for Apple's AI research hub.
Photo: Scott Schaut/Mansfield Memorial Museum

Apple’s new R&D base in Yokohama, Japan, will focus on artificial intelligence and other related technologies, Tim Cook has revealed.

The new facility is set to be completed by December, well ahead of the projected date of March 2017. In an interview with Nikkei Asian Review, Cook called it a center for “deep engineering,” and said it will be “very different” from the R&D centers Apple plans to build in China.

Apple will open a second R&D center in China next year

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china-defends-its-new-anti-encryption-law-image-cultofandroidcomwp-contentuploads201512Screen-Shot-2015-12-23-at-164347-png
Apple is upping its focus on China.
Photo: Apple

Apple has announced plans for its second R&D center in China, located in the country’s manufacturing hub Shenzhen. The 2017 opening will help Apple further grow its market in the world’s second largest economy as it challenges local competition.

“We are excited to be opening a new Research and Development center here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners,” Apple spokesperson Josh Rosenstock said.

Apple will open its first R&D center in China later this year

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beijing_zhongguancun-010
Apple's new R&D center will reportedly employ 500 people.
Photo: Meinhardt Group

Apple has reportedly set up its first R&D center in China, located in Beijing’s Zhongguancun Science Park, according to a statement issued by the Zhongguancun Park Management Committee.

The plan is for the center to hire a total of 500 employees, who will focus on a wide range of Apple products and devices including, “the development of computer software and hardware products, communication, audio and video devices, as well as advanced technologies for consumer electronics products and the information industry.”

Apple seeks mammoth warehouse for secret car project

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What will the Apple Car look like? And, more importantly, what will it do?
Work is revving up on the Apple Car. Pun intended.
Photo: Motor Trend

Apple is seeking an 800,000-square-foot warehouse to work on the Apple Car, according to a West Coast real estate giant, who claims space for developing electric vehicles is currently “a hot demand item” in Silicon Valley.

Upstarts like Apple and Alphabet are apparently competing with traditional automakers to set up shop for next-gen research facilities in the tech mecca.

Apple revs up R&D spending amid iCar rumors

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing. 

Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas. 

Apple Car may already be in prototyping phase

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Progress on the Apple Car is coming along faster than anticipated after Project Titan hit some speed bumps earlier this year.

Based on a batch of new hires, it appears that Apple Car parts may have already entered the prototyping phase at the company’s Product Realization Lab, where machinists and engineers produce and test product designs.