Apple shipped 7.2 million Macs in the third quarter of 2023, according to a market analysis firm. That’s a whopping 23% decrease from the previous year, but Q3 2022 was one of the best quarters Apple has ever had for a bad reason.
Ignoring last year’s unusual quarter, Mac shipments are holding steady despite the end of the pandemic. Windows PC makers certainly can’t say that.
Apple is once again the lone bright spot in the global PC industry. Mac shipments grew by double digits year over year while makers of Windows machines all saw their shipments decline, according to a market research firm.
Mac’s return to growth in Q2 must be a relief to CEO Tim Cook as Q1 shipments were down dramatically.
Don’t expect record-breaking profits when Apple reveals its financial results from the first three months of 2023. Quite the opposite. Analysts are predicting that the company’s revenue and profits will be down when compared to the same quarter of 2022.
If true, this will be the second quarter in a row in which global problems cut into Apple’s bottom line.
Mac shipments declined a jaw-dropping 41% year-over-year in the first quarter of 2023, according to a market-analysis firm. It seems Apple finally joined other PC makers in seeing reduced shipments of traditional computers.
Apple shipped a record number of MacBooks during the September quarter, a whopping 26% increase over the same period of 2021, according to a market-analysis firm. That’s more than the company has ever shipped in a single quarter.
At the same time, Windows notebook-makers saw their shipments decline.
Apple pulled in record revenue during the July-through-September quarter: $90.1 billion, an increase of 8% over the same period of last year. That’s $1.29 in earnings per share, a 4% annual bump. Most of Apple’s signature products experienced revenue growth.
“Our record September quarter results continue to demonstrate our ability to execute effectively in spite of a challenging and volatile macroeconomic backdrop,” said Luca Maestri, Apple’s CFO.
Shipments of MacBooks, iMacs and other Macs during the third quarter of 2022 grew 40.2% year-over-year.
Windows PC makers shipments all dropped in the same time period, so Apple’s share of global market for traditional computers increased substantially.
Mac shipments dropped a whopping 20% in the June quarter, according to a market-research firm. But it wasn’t just Apple struggling – shipments of all the top PC-makers declined.
COVID lockdowns in China this spring hurt production for all these companies, lowering the number of computers they could ship to consumers.
Apple shipped more computers in the first three months of 2022 than any of its rivals, according to a market research firm. Increasing Mac sales helped Apple take the top spot away from Lenovo in the global market for laptops, desktops and tablets.
Apple could have done even better but supply constraints cut into the number of iPads it was able to ship.
The first three months of 2022 were good to Apple, with revenue setting a quarterly record. But the company warned on Thursday that problems getting components and assembling products will take a nasty chunk out of revenue for the current quarter. The hit will to be between $4 billion and $8 billion.
But there’s also plenty of good news in from the conference call CEO Tim Cook had with investors after Apple’s March quarter results were announced.
