By the numbers: Apple crushes it again


Apple Beta Software Program 2019
Revenue from iPad and accessories like Apple TV is up, but iPhone and Mac are down.
Photo: Apple

A quick glance at the Apple Q4 2019 earnings report shows the company just finished a record three months, but a deeper dive into the numbers reveals how Apple managed to pull in more revenue than it ever has in a July-through-September period, including strong increases from wearables, iPad and Services.

Suddenly, MacBooks are back in high demand


The MacBook Pro has a Touch Bar, and a better display.
MacBook shipments were way up last quarter, and are predicted to rise this quarter too.
Photo: Apple

Shipments of MacBooks were up almost 20% during the second quarter of this year compared to the same period of 2018, according to a market-research firm.

And the analysts predict another 20% growth in the current quarter, buoyed by the release of the 16-inch MacBook Pro.

Apple’s installed base will soon pass 1.5 billion devices


Classic MacBook, iPad and iPhone
Even older MacBooks, iPads and iPhones boost Apple’s revenue.
Photo: Apple

The total number of all Apple computers in active use is growing strongly, and is about to pass the 1.5 billion mark. This includes Macs, iPhones, and iPads.

That said, most of the total are iPhones. An industry analyst predicts there will be a billion of these in active use by early next year.

Apple’s record-breaking earnings report by the numbers


Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

After several rocky quarters, Apple set a new record for third-quarter revenue. Plus there’s good news in iPad and Mac sales. However, iPhone revenue slipped considerably.

Check out these charts that demonstrate with a glance how the company did last quarter.

Intel chip shortages put a crimp in Mac sales


Intel Core processor
Not enough Intel Core processors is the reason Apple can’t meet demand for its computers.
Photo: Intel Corporation

Intel continues to struggle to provide enough processors to meet demand from PC makers, and one of the victims was Apple. This is likely the cause for a slight drop in Mac shipments during the second quarter of this year.

Processor shortage cuts into Mac sales


Apple would have sold more of these if it weren’t for Intel.
Photo: Apple

Apple saw a small but significant year-over year reduction in Mac sales during the first three months of 2019. This wasn’t because customers didn’t want to buy macOS notebooks and desktops however, but because Apple couldn’t get the Intel processors required to produce the computers.

Mac sales declined in Q3, despite new MacBook Pros


2018 MacBook Pro
Even the shiny new 2018 MacBook Pro models couldn't save Mac sales last quarter.
Photo: Apple

The third quarter of this year wasn’t a particularly good one for Apple, with Mac sales dropping a significant amount. That doesn’t say positive things about sales of the 2018 MacBook Pro models that debuted this summer.

Still, the company held onto its place as the world’s fourth-largest PC maker.

Apple surprises Wall Street with better-than-expected earnings


The iPhone is a money printing machine.
Photo: Jim Merithew

There’s a lot of good news in Apple’s second earnings report of 2018 that should keep investors happy going into the next quarter.

Revenue during Q2 2018 hit an all-time high for a March quarter at $61.1 billion, thanks in large part to 52.2 million iPhones sold. Apple CEO Tim Cook says iPhone X sales are still killing it, too.