Today in Apple history: Apple’s eWorld online service goes live

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Enter Apple eWorld. Short of a Nirvana MIDI file playing in the background, you can't get more 1990s than this!
It doesn't get more 1990s than this!
Photo: Ste Smith/Cult of Mac

June 20: Today in Apple historyJune 20, 1994: Apple launches eWorld, a subscription service for Mac owners that’s designed to compete with America Online and other nascent online properties.

Part messaging service and part news aggregator, eWorld is supposed to push Apple into competition with the likes of AOL, Delphi, CompuServe and Prodigy. Unfortunately, Apple’s online service is doomed from the start.

Today in Apple history: John Sculley steps down as Apple CEO

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Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
John Sculley ran Apple for a decade.
Photo: Web Summit/Flickr CC

June 18 Today in Apple historyJune 18, 1993: John Sculley steps down as CEO after a 10-year run at Apple.

Sculley is asked to leave by the Apple board after AAPL shares collapse from a high of $4.33 in 1992 to $0.73 the following year. He hands over the CEO role to Michael Spindler, before briefly taking the role of Apple chairman, prior to departing altogether.

Today in Apple history: Steve Jobs says Apple is being run by ‘caretakers’

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1984
Steve Jobs thought ditching ad agency Chiat/Day proved that Apple had lost its creative mojo.
Photo: Apple and Chiat/Day

May 27: Today in Apple history: Steve Jobs says Apple is being run by caretakers May 27, 1986: An exiled Steve Jobs takes a shot at Apple after the company ditches Chiat/Day, the ad agency that created the iconic “1984” Macintosh ad.

In a full-page ad published in The Wall Street Journal, Jobs says the move to competing ad agency BBDO shows that “caretakers” rather than “builders” now run Apple. From his perspective, it confirms that Apple has lost its revolutionary spirit.

Today in Apple history: Apple becomes world’s most valuable tech company

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money
It was a big day for Apple!
Photo: Ste Smith/Cult of Mac/401Calculator

May 26: Today in Apple history: Apple worth more than Microsoft for first time May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company.

The changing of the guard proves particularly amazing given that, just 15 years earlier, Apple looked close to dead, while Microsoft dominated the tech world thanks to Windows.

Today in Apple history: Steve Jobs attempts a boardroom coup

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Jobs
Sadly for Steve, things didn't work in his favor.
Photo: Esther Dyson/Flickr CC

May 23: Today in Apple history: Steve Jobs attempts a boardroom coup May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

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john-sculley
John Sculley was Apple's third president and CEO.
Photo: Web Summit/Flickr CC

May 17: Today in Apple history: John Sculley starts as Apple CEO May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”

Today in Apple history: Steve Jobs loses control of the Mac

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Mac 128k Beauty Shot
Steve Jobs was distraught at being removed as general manager of the Mac division.
Photo: iFixit

April 10: Today in Apple history: Steve Jobs loses control of the Mac April 10, 1985: During a fateful meeting, Apple CEO John Sculley threatens to resign unless the company’s board of directors removes Steve Jobs as executive VP and general manager of the Macintosh division.

This triggers a series of events that will ultimately result in Jobs’ exit. The marathon board meeting — which continued for several hours the next day — results in Jobs losing his operating role within the company, but being allowed to stay on as chairman. Things don’t exactly play out like that.

Today in Apple history: John Sculley takes over as Apple CEO

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Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
John Sculley goes from pushing Pepsi to running Apple.
Photo: Web Summit/Flickr CC

April 8: Today in Apple history: John Sculley takes over as Apple CEO April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.

Despite a total lack of experience selling tech products, Sculley is lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Today in Apple history: Future Apple CEO John Sculley is born

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Fremont, California, 1990.
John Sculley in Fremont, California, 1990.
Photo: Doug Menuez/Fearless Genius

April 6: Today in Apple history: Apple CEO John Sculley born April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.

After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He runs Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad. During Sculley’s decade at the helm, Apple sells more personal computers than any other company. But most people still remember him for his role in kicking Steve Jobs out of Apple.