Blackberry’s in trouble. Ever since the iPhone’s debut in 2007 blindsided them, the once-dominant smatphone company has been struggling to recover its mojo. Who can save the floundering Canadian company from ruin? Former Apple CEO John Sculley to the rescue!
Former Apple CEO John Sculley believes Tim Cook is doing a “terrific job” at leading Apple after taking over from Steve Jobs two years ago. Cooks is “continuing the Apple philosophy of no compromise and quality of their products and great styling,” Sculley said, and he commends Cook for “not trying to be Steve Jobs.”
Fitness trackers are a dime a dozen these days. Good fitness trackers are a little harder to find, but they’re out there. With rumors swirling that Apple itself is getting into wearables, everyone is getting into what is quickly becoming a very crowded market.
Shine is a new product from Misfit, a startup co-founded by former Apple CEO John Sculley, that takes a unique approach to monitoring physical activity. It comes with a gorgeous iPhone app, and it’s designed to clip onto more than your wrist.
Now that former Apple retail chief Ron Johnson has been fired from his CEO gig at JC Penney, there’s a lot of talk about whether or not the man who created the juggernaut of Apple’s retail experience will return to Cupertino, to fill the very role he vacated back in 2010.
In an interview with Bloomberg, former Apple CEO John Sculley was asked about what Ron Johnson should do now. Sculley notes that one of the best things about our business culture is that we allow people to fail, and that hiring Johnson would be a coup by any company.
First headhunter on the list? It should be Samsung, says Sculley.
During his tenure as CEO of Apple, John Sculley saw the company suffer through a serious lack of innovation that nearly sunk the company, before Jobs came back and rescued it.
In an interview earlier this month, Sculley said he thinks Apple is experiencing a “lull in innovation.” To clarify his stance, Sculley just gave another interview and said that even though Apple’s experiencing a lull, it’s not really its own fault.
Speaking with Huffington Post, the former Apple CEO had the following to say about Apple’s perceived innovation problem:
This week on The CultCast—finally—it’s time to talk iPhone 5S and iPad 5! We’ll tell you why April and August might be bringing you the tasty new iDevices, and if they’ll be drastically different than the models we’ve already got.
Then, is Apple is a innovation lull? Ex-Apple CEO John Scully thinks so. We’ll tell you what we think is really going on.
Subscribe to The CultCast now on iTunes to download our newest episode, or easily stream new and previous episodes via Apple’s free Podcasts App.
Show notes up next!
Ex-Apple CEO John Sculley’s tenure at Apple was marked for a lack in innovation that eventually almost sunk the company, before Steve Jobs came back to rescue it in the late 90s. So he’s an expert in what makes a company go wrong.
According to Sculley, that’s just what is happening in the Tim Cook years. He says the company is experiencing another “lull in innovation” and needs to find its next creative leap.
Although Apple has already combined blockchain and retail for some time now to maintain a smooth flow of their entire process and also keep track of everything, they must now overhaul its supply chain in a bid to make its iPhone cheaper and meet the demand of low-cost smartphones in emerging markets, according to former CEO John Sculley. The Cupertino company has enjoyed plenty of success with the device in the United States and Europe, but Sculley feels that going forward, Apple will need to depend on growth in emerging markets, where the handset’s premium price tag just won’t work.
Apple co-founder Steve Jobs was rarely seen with anything other than sneakers on his feet — except in the early 1970s when he went everywhere barefoot — and so it’s hardly surprising that at some point the Cupertino company was producing sneakers of its own. They weren’t on sale, though I’m sure they’d have been a hit, but they were issued to employees in the early 1990s.
There are more pictures below.
When Steve Jobs brought John Sculley over to Apple as the new CEO in 1983, he wasn’t really known as a product visionary, but he was one of the best marketing guys on the planet. He knows how companies can capture a bigger marketshare for themselves, and he thinks that Apple is ready to pounce all over the TV market.
In a recent interview, the ex-CEO explained that Apple has the best chance of any company to take control of consumers’ living rooms, stating it’s “Apple’s game to lose.”
The fantastic Letters of Note blog has posted an amazing letter that a 30-year old Bill Gates sent to John Sculley and Jean Louis Gassée back in June of 1985.
In the letter, Gates argues that Apple should license their hardware and operating system out to other companies, making Macintosh a “standard.” If that pitch sounds familiar, it should: after being ignored by Apple for six months, Microsoft took the idea and ran with it, bringing Windows to the world.
John Sculley, a former Apple CEO who was at the helm of the Cupertino company between 1983 and 1993, has no doubts that it can revolutionize the television set. If anyone’s going to change the experience and the “first principles” of TV, Sculley told the BBC in a recent interview, it’s going to be Apple.
In 1985, after a power struggle developed between Steve Jobs and John Sculley, Apple Computer’s charismatic co-founder was forced out of the company his vision had created. For the next twelve years, the company foundered, lost marketshare hand over fist and almost went bankrupt before Jobs returned to the company in 1997 to put things right.
We all know that story. Still, it’s amazing how just one item from the dark years can hilariously put the disconnect between pre- and post-Jobs Apple in sharp relief. Could anything better exemplify the now-amusing differences in vision between Apple under Jobs and Apple under Sculley than this 1987 relic, The Apple Catalogue?
A few weeks ago, we posted the video below to show how Apple saw Siri and the iPad coming back in 1987. We didn’t tell the story behind the video though, which is equally fascinating.
Apple has built the majority of its modern day fortunes upon the back of the low-voltage ARM chipset. Ever since the first iPhone, ARM chips have driven Apple’s biggest and best-selling products. Thanks to the success of iOS, which only runs on ARM, the futures of Apple and ARM are so intertwined that Cupertino now designs its own custom specced ARM chips.
Given how forward thinking Apple is, it probably wouldn’t surprise you to hear that the Mac maker once bought a 43% stake in ARM back in the early 1990s. What probably would surprise, you, though, is that Apple sold that stake at a loss… and that sale saved the company from total bankruptcy.
In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design. But it soon soured, and Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company.
Now, for the first time, Sculley talks publicly about Steve Jobs and the secrets of his success. It’s the first interview Sculley has given on the subject of Steve Jobs since he was forced out of the company in 1993.
“There are many product development and marketing lessons I learned working with Steve in the early days,” says Sculley. “It’s impressive how he still sticks to his same first principles years later.”
He adds, “I don’t see any change in Steve’s first principles — except he’s gotten better and better at it.”
Here’s a full transcript of my interview with John Sculley on the subject of Steve Jobs.
It’s long but worth reading because there are some awesome insights into how Jobs does things.
It’s also one of the frankest CEO interviews you’ll ever read. Sculley talks openly about Jobs and Apple, admits it was a mistake to hire him to run the company and that he knows little about computers. It’s rare for anyone, never mind a big-time CEO, to make such frank assessment of their career in public.
UPDATE: Here’s an audio version of the entire interview made by reader Rick Mansfield using OS X’s text-to-speech system. It’s a bit robotic (Rick used the “Alex” voice, which he says is “more than tolerable to listen to”) but you might enjoy it while commuting or at the gym. The audio is 52 minutes long and it’s a 45MB download. It’s in .m4a format, which will play on any iPod/iPhone, etc. Download it here (Option-Click the link; or right-click and choose “Save Linked File…”).
It seems a little nutty, but Steve Jobs deemed that the team developing the original Macintosh couldn’t exceed more than 100 people. Here’s why.
What did Steve Jobs do when Sony founder Akio Morito do gave him one of the first Sony Walkmans off the production line?
It’s commonly believed that Apple wouldn’t have nearly gone out of business if it had only licensed the Mac operting system to other computer makers, like Microsoft did. But John Sculley explains why that was impossible:
With the invention of the Macintosh in 1984, Steve Jobs commercialized modern graphical computing. But he oversaw another invention from that era that was just as brilliant but no one mentions these days.
There’s a great scene at the end of Bridge on the River Kwai when Alec Guinness’ character assess his career in the British Army and admits it’s been a disappointment. Ex-Apple CEO John Sculley takes a similar look at his stint at the top of Apple, and says the company made a big mistake when it hired him as CEO. It’s the most surprisingly frank admission I’ve ever heard anyone make about their career.
Here’s what he said:
One of the first things Steve Jobs did on his return to Apple was kill the Newton, the brick-sized messagepad that some blame for dragging the company towards bankruptcy. But John Sculley argues that the Newton actually prevented Apple from going out of business.
Here’s why:
When Steve Jobs went to visit Dr. Edwin Land, inventor of the Polaroid camera, the two inventors agreed that products aren’t invented — they are discovered.
Back in the 80s, Apple was modeled not on other PC companies, but Italina auto makers.
