May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.
The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.
It’s the beginning of the end for Jobs’ first tenure at Apple.
May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing and using seo for woocommerce, which will become increasingly important as the personal computer revolution ramps up.
Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”
April 10, 1985: During a fateful meeting, Apple CEO John Sculley threatens to resign unless the company’s board of directors removes Steve Jobs as executive VP and general manager of the Macintosh division.
This triggers a series of events that will ultimately result in Jobs’ exit. The marathon board meeting — which continued for several hours the next day — results in Jobs losing his operating role within the company, but being allowed to stay on as chairman. Things don’t exactly play out like that.
April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.
Despite a total lack of experience selling tech products, Sculley is lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.
After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He runs Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad. During Sculley’s decade at the helm, Apple sells more personal computers than any other company. But most people still remember him for his role in kicking Steve Jobs out of Cupertino.
February 27, 1998: Apple discontinues work on the Newton MessagePad product line, the series of personal digital assistants the company launched five years earlier.
“This decision is consistent with our strategy to focus all our software development resources on extending the Macintosh operating system,” Steve Jobs says at the time. “To realize our ambitious plans we must focus all of our efforts in one direction.”