Today in Apple history: Apple becomes world’s most valuable tech company

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Apple is worth more than the entire US energy sector combined
It was a big day for Apple!
Photo: Ste Smith/Cult of Mac/401Calculator

May 26: Today in Apple history: Apple worth more than Microsoft for first time May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company.

The changing of the guard proves particularly amazing given that, just 15 years earlier, Apple looked close to dead, while Microsoft dominated the tech world thanks to Windows.

Today in Apple history: Steve Jobs attempts a boardroom coup

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Jobs
Sadly for Steve, things didn't work in his favor.
Photo: Esther Dyson/Flickr CC

May 23: Today in Apple history: Steve Jobs attempts a boardroom coup May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

Today in Apple history: John Sculley brings ‘Pepsi Generation’ marketing to Apple

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john-sculley
John Sculley was Apple's third president and CEO.
Photo: Web Summit/Flickr CC

May 17: Today in Apple history: John Sculley starts as Apple CEO May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing and using seo for woocommerce, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”

Today in Apple history: Steve Jobs loses control of the Mac

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Mac 128k Beauty Shot
Steve Jobs was distraught at being removed as general manager of the Mac division.
Photo: iFixit

April 10: Today in Apple history: Steve Jobs loses control of the Mac April 10, 1985: During a fateful meeting, Apple CEO John Sculley threatens to resign unless the company’s board of directors removes Steve Jobs as executive VP and general manager of the Macintosh division.

This triggers a series of events that will ultimately result in Jobs’ exit. The marathon board meeting — which continued for several hours the next day — results in Jobs losing his operating role within the company, but being allowed to stay on as chairman. Things don’t exactly play out like that.

Today in Apple history: John Sculley takes over as Apple CEO

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Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
John Sculley goes from pushing Pepsi to running Apple.
Photo: Web Summit/Flickr CC

April 8: Today in Apple history: John Sculley takes over as Apple CEO April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.

Despite a total lack of experience selling tech products, Sculley is lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Today in Apple history: Future Apple CEO John Sculley is born

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Fremont, California, 1990.
John Sculley in Fremont, California, 1990.
Photo: Doug Menuez/Fearless Genius

April 6: Today in Apple history: Apple CEO John Sculley born April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.

After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He runs Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad. During Sculley’s decade at the helm, Apple sells more personal computers than any other company. But most people still remember him for his role in kicking Steve Jobs out of Cupertino.

Today in Apple history: Microsoft gets sued for ripping off Mac OS

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Windows used a number of elements of the Mac UI
Windows 2.0 borrowed several elements from the Mac user interface.
Photo illustration: Ste Smith/Cult of Mac

March 17: Today in Apple history: Apple sues Microsoft for ripping off Mac OS March 17, 1988: Apple sues Microsoft for allegedly stealing 189 different elements of its Macintosh operating system to create Windows 2.0.

The incident, which causes a deep rift between Apple and one of its top developers, paves the way for an epic battle between the two companies that will rage for years.

Today in Apple history: Apple bids farewell to the Newton

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The Newton MessagePad 2100 was the last hurrah for Apple's Newton line.
The MessagePad was a product ahead of its time.
Photo: Moparx

February 27: Today in Apple history: Apple discontinues Newton MessagePad February 27, 1998: Apple discontinues work on the Newton MessagePad product line, the series of personal digital assistants the company launched five years earlier.

“This decision is consistent with our strategy to focus all our software development resources on extending the Macintosh operating system,” Steve Jobs says at the time. “To realize our ambitious plans we must focus all of our efforts in one direction.”

Today in Apple history: Newton MessagePad 120 is Apple’s first great mobile device

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The MessagePad 120 perfects Apple's PDA line.
Do you remember the Newton MessagePad 120?
Photo: Fzurell/Flickr CC

January 30: Today in Apple history: MessagePad 120 is Apple's first great mobile device January 30, 1995: Apple Computer launches the Newton MessagePad 120, the first truly great device in an unfairly maligned product line.

Coming 18 months after the original Newton MessagePad, the upgraded PDA packs more power — and truly shines once Newton OS 2.0 rolls out.