| Cult of Mac

Pocket iPhone dolly lets you capture cinematic shots

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MUWI
The MUWI dolly adds a steadying motion to your iPhone videos.
Photo: MUWI

Few if any dollies – the wheeled rigging filmmakers use to capture smooth horizontal camera shots – fit in a back pocket. A cute little cart called MUWI does and is ready to roll on the set of your next iPhone flick.

Four rotary legs with tiny wheels fold out from its oval-shaped dolly base and a retractable holder unfurls from the top to cradle your iPhone. It can also hold other small cameras, including GoPros, point-and-shooters and some of the lighter DSLR and mirrorless cameras.

Simple tool brings cinematic polish to iPhone video

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iPhone video
A motorized camera slider by InMotion brings iPhone video closer to a cinematic level.
Photo: InMotion

Great smartphone video is all about capturing movement. But the majority of smartphone videos aren’t so great, especially when the recorded movement is from the shaky hands of the filmmaker.

The startup company InMotion has come up with a motorized slider to give your iPhone, GoPro or mirrorless camera videos smooth, fluid captures of moving subjects.

Hollywood’s fave iPhone app supports Apple’s go-to video format

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iPhone filmmakers get HEVC support in Filmic Pro update.
iPhone filmmakers get HEVC support in Filmic Pro update.
Photo: Filmic

Filmic Pro, the gold standard iPhone app for filmmakers to achieve near-cinematic quality, released an update today to support the new HEVC format in iOS 11.

HEVC stands for High-Efficiency Video Coding (also called H.265), a compression standard that reduces the file size of videos while retaining much of the quality. This means users can store twice the number of videos on their iPhones or iPad Pros.

Think you need pro gear for great iPhone photos? That’s fake news.

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iPhone rig
You don't necessarily need expensive gear to make a great iPhone video.
Photo: Marques Brownlee/YouTube

You can make great photos and videos with just an iPhone. There is nothing fake about that statement. Thousands of great iPhone photos appear on our camera rolls and Instagram feeds every day to prove it.

Nevertheless, a recent YouTube video suggested Apple uses more than just iPhones to create its “Shot on iPhone” commercials. The video quickly went viral. Headlines it generated sowed seeds of doubt about the authenticity of Apple’s claims.

So, are we really getting the great camera Apple says it puts in its iPhones?

iPhone camera rig will make your footage look silky smooth [Review]

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Shoulderpod
The X1 Pro Rig from Shoulderpod.
Photo: Shoulderpod

The more powerful the iPhone camera gets, the less practical the iPhone design is for certain jobs. Holding a thin, pocket-shaped device out in front of your face with your forefingers and thumbs on both ends to view the screen is risky and shaky, especially for video.

But there are accessories that can give the mobile video shooter a secure and steady grip without adding much weight or bulk in the field. Among the best tools come from a company in Spain called Shoulderpod.

How Bluetooth mic on AirPods is useful for iPhone videos

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Earphones
AirPods aren't as good without iPhone.
Photo: Ste Smith/Cult of Mac

Photographer, videographer and online instructor Cielo de la Paz uses the iPhone and other Apple products for a lot of her work. She never envisioned she’d find value in the new Apple AirPods.

But she recently discovered how the AirPods’ Bluetooth microphone, combined with the iOS app MoviePro, solves a big problem when she shoots some of her tutorials.

This rugged case turns your iPhone into a GoPro [Review]

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The Hitcase Pro 2.0, shown with a super-wide lens, is now available for iPhone 6, 6s and 7 on Kickstarter.
The Hitcase Pro 2.0, shown with a super-wide lens, is now available for iPhone 6, 6s and 7 on Kickstarter.
Photo: David Pierini/Cult of Mac

Yes, the iPhone can shoot pictures in the same places as many pro-level cameras. But because the iPhone lacks pro-level durability, you may not bring it on your most rugged adventures.

Hitcase’s latest product should ease your mind and let capture your most extreme imagery ever.

How to shoot iPhone video like a pro

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iPhone video tips
Learn all you need to know to get the most out of your iPhone's camera.
Photo: Ste Smith/Cult of Mac

While iPhones have pretty much replaced standalone video cameras, they don’t offer the same level of polish that a dedicated video camera or DSLR produces. It’s true that “the best camera is the camera you have with you,” but you can almost always spot a video shot on a phone.

The quality gap isn’t purely due to the lenses and tech within our phones, though. Bad habits make plenty of iPhone videos look lackluster. To show just how good an iPhone video can be, I put all my filmmaking knowledge to use for the montage below.

Instead of using my $3,000 video camera, I picked up my iPhone. With a minimum of accessories, I managed to produce what I think is a pretty cinematic video. You can see the results below — and then I’ll give you some useful tips and tricks for shooting iPhone videos like a pro.

Pro Tip: Easily edit your iPhone videos with Adobe Premiere Clip

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Cielo de la Paz can provide steady guidance on how to shoot video with the iPhone.
Cielo de la Paz can provide steady guidance on how to shoot video with the iPhone.
Photo: Cielo de la Paz

Pro_Tip_Cult_of_Mac You have so much great video footage on your iPhone, but therein lies the problem. The thought of sitting down at a computer to edit any of it seems like a mountain you have no time to climb.

Cielo de la Paz is happy to help you reach the summit – rather quickly, too. de la Paz is a fearless creator whose soulful wanderings with her iPhone camera inspired Apple to select some of her work for the “Shot on iPhone 6” advertising campaign.