While most CIOs and IT leaders are taking steps to reduce their reliance on RIM’s BlackBerry Enterprise Server (BES), some major BlackBerry business customers are ready to abandon RIM’s services and its BlackBerry smartphones in one fell swoop. The latest company to announce such a migration is the Australian airline Qantas.
The company told the Australian (registration required) that it had made the decision to trade its 1,300 BlackBerry devices and related service packages for iPhones. The move, which Qantas expects will deliver significant cost savings, follows a company-wide survey in which a “large majority” of employees said that they’d prefer iPhones.
Like other companies and organizations that have announced similar transitions this year, Qantas chief information officer Paul Jones pointed to the iPhone’s ease of use and popularity as reasons for selecting the iPhone.