The top-secret group at Apple developing a pair of Augmented Reality glasses reportedly has a new leader. Kim Vorrath has been with the company for many years, and is now in charge of all Apple’s AR efforts.
Apple is exploring ways to build augmented reality into Apple Maps. Rather than top-down views of roads and intersections, the company is considering overlaying route information onto live views of the road ahead of the car.
Apple Maps has always lagged behind Google Maps. Building in AR could help it jump ahead.
An artist created a vision for a set of augmented reality glasses running a new Apple operating system. His concept video is built around the strong evidence that Apple is designing just such a product.
Engineers are apparently working on an innovative design for the head-mounted display Apple is secretly developing: the company requested a patent for a motorized adjustment system.
Apple doesn’t openly talk about this project but this request, and another the company made recently, leave no room for doubt that the company is researching what will almost certainly be an augmented reality headset.
The faster cellular data networks being rolled out now will bring tremendous benefits to Apple, according to a well-known industry analyst. Gene Munster even said today, “Apple will be one of 5G’s biggest beneficiaries.”
He listed a number of current and future products that will see gains from this nascent wireless tech.
Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings.
Apple has been hard at work in this area for years, but its developer tools and the resulting AR apps haven’t attracted significant attention. Perhaps that’s why there’s a new senior director in charge of promoting them.
Apple is all-in on augmented reality. This requires sensing the objects around the computer and user, which is why Apple reportedly intends to build its new “Time of Flight” laser scanning technology into the back of the next iPad.
The 2018 iPad Pro isn’t even out yet and there’s already a possible reason to wait on its replacement .